Basic Systems opens LG’s 1st digital signage showroom in Riyadh

Basic Systems, a Saudi company specialized in the field of digital signage networks, and technical solutions and systems development, opened LG’s Digital Signage & Security Products showroom in Riyadh.
The new outlet showcases LG's latest and best technology in digital signage and presents a live demonstration of the products.
"Basic Systems' showroom covers the whole spectrum of LG digital signage products and solutions to carry out installations throughout the Kingdom," said John Lee, president of LG Electronics, Saudi Arabia.
"Our showroom is promoting and integrating the systems, which will decrease their expenses and increase efficiency so that the best results," said by Fawaz Yassin Al-Qudimi, GM, Basic Systems.
LG digital signage is designed for continuous 24/7 operations. The LED main stream display series can display advertisements, information and broadcast video with full HD brilliance. With an auto brightness sensor, screen brightness is automatically adjusted by its surrounding illumination level with smart energy saving, added by Hee Jin Moon, senior B2B product manager, LG Electronics Saudi Arabia.
LG's Ez Sign TV is claimed to be the world’s first TV that comes with signage functions. Customers can run message on the TV screen in the form of billboard TV without additional hardware. Ez sign TV is a turnkey solution that offers any business owner an intuitive and cost-effective digital signage display system with the added feature of broadcast television.
With Ez Sign TV, business owners can simultaneously show branded advertisements and TV broadcasts, attracting attention and delivering specific messages to customers. Content creation is simple - owners can use a computer to access a selection of more than 30 attractive templates then add their own images and text. The content is easily transferred to the Ez Sign TV display via a WiFi (Wireless).