Emirates prepares for Stockholm launch

Emirates airline is stepping up its preparations for the launch of its Stockholm service — a move set to boost its presence in Northern Europe. Emirates gave the local Swedish travel trade and media a preview of the airline's award winning hospitality.
Emirates will provide a daily, non-stop passenger flights from Stockholm to its hub in Dubai from Sept. 4. The new direct service, bringing more convenience and reduced travelling times to passengers, will be served by a Boeing 777-300ER aircraft, offering eight private suites in First Class, 42 lie-flat seats in Business Class and 304 seats in Economy Class.
Yesterday, representatives from Emirates led by Hubert Frach, divisional senior vice president, commercial operations West, met local Swedish media at the Grand Hotel.
"Sweden's capital Stockholm is a key city for Emirates in Northern Europe. Emirates will provide significant links for trade and tourism with one-stop flights to the Far East, West Asia, Middle East, and Australia and beyond through our Qantas partnership, with a product and service proposition that represents superb value for money," said Frach.
"Ahead of the launch of our new service, we are off to a promising start and we expect bookings to grow. Events such as the Emirates product presentation will help raise awareness about the airline and drive sales. Dubai is a well-known destination for Swedish travellers along with Bangkok and Beijing, which are popular destinations in Asia for leisure and business. These travel patterns provide a solid foundation to build upon with the help of our six-continent route network," added Frach.
In the evening, almost 400 guests from the travel trade converged at Cirkus for a high-profile product presentation event to introduce the airline and Dubai.