New IS: Redefines and refines Lexus brand

Lexus yesterday introduced the all-new Lexus IS model range in the region to demonstrate a fresh direction for Lexus sedans, emphasizing “emotional” design and improved performance that delivers real pleasure at the wheel in all driving scenarios, not to mention the perks of the most advanced technologies and the thrill of F Sport.
Nobuyuki Negishi, chief representative of MENA Representative Office, Toyota Motor Corporation, said: "With its contemporary and elegant design, advanced driving dynamics and innovative technology, the new IS range marks the entry of a distinctive and premium sports sedan to provide a truly responsive vehicle, which is a natural extension of its driver.
The pursuit of perfection has earned us a reputation for amazing technical excellence, not to mention superior service and a new standard of luxury. Beyond the rational, however, we now aim for amazing emotion to make the Lexus IS a fun to drive car.
So the Lexus IS represents much more than a car — it’s an emotional experience and that is what the IS exemplifies by bringing our customers joy as part of a fulfilling and sophisticated lifestyle." The new IS looks fast and powerful, even standing still. From the front, the unique, trademark spindle grille is elegant but aggressive and powerful.
From the side, the lines of the car flow smoothly from the door sill up to the tail-lights in the rear which are angled down and out, with the rear spoiler now integrated into the trunk lid’s trailing edge. This car is definitely sportier. The L shaped LED daytime running lights are positioned just underneath the headlamp cluster drawing the eye to the side and rearwards in a subtle but sophisticated way. This is 3 dimensional design at its best — from any angle, the aerodynamic lines of the new IS suggest speed and agility.
The interior has cockpit-like design. The multiway adjustable front seats are supportive and secure. The dashboard has an operation zone and a display zone, reducing visual clutter and allowing drivers better situational awareness and control. The cabin’s contemporary lighting, premium materials, and other features suggest the highest quality and luxury. The longer wheelbase increases rear seat space and luggage capacity. All in all: sporty, ergonomic, comfortable — and elegant.
Says Junichi Furuyama, IS chief engineer: "We specifically made driving pleasure the major premise behind all aspects of performance."