Mindshare UAE named most effective agency office

Mindshare, an agency dedicated to innovative brand development for its clients, was recognized at the Effie MENA Awards for outstanding achievement in agency effectiveness.
The event, which first commenced in 2004, is respected as one of the region’s most celebrated awards and is dedicated to commending agencies for excellence in advertising and communications.
This year, Mindshare UAE was awarded the Most Effective Agency Office for MENA Region accolade for creating high-impact marketing initiatives that produced impressive results.
The 2013 Effie Effectiveness Index is created from more than 2,400 finalists and Effie Award winners worldwide for the year between June 13, 2012 and June 13, 2013, and is further examined on a regional basis.
The 2013 Effie Effectiveness Index was announced June 20, 2013 in Cannes, France, where Mindshare UAE was among a few selected MENA-region victors.
Each ranked company in the Effie Index has undergone rigorous evaluations of their case studies and work by industry-expert judges to prove that their marketing achieved compelling results.
This particular honor from Effie MENA Awards is notable because it recognizes a crucial distinction: marketing initiatives should not only be judged by their level of innovation, but by the results that they are able to deliver when adapted to a specific climate and audience.
While creativity and original thinking are practically synonymous with Mindshare, this award honors the UAE office for its ability to deliver ideas that work.
“I am incredibly proud of our agency’s achievements at the Effie MENA Awards,” commented Samir Ayoub, CEO of Mindshare in the MENA.
“The current climate we operate in means that creativity simply isn’t enough for our marketing initiatives to succeed – in order to be effective as an agency, our team needs to strive for real, quantifiable results. With Mindshare’s dedication and expertise, we are proud to consistently produce initiatives that are both innovative and effective.”