Fitness First: New incentives for men

Fitness First, a health and fitness chain worldwide and a franchise owned and operated by the Landmark Group, has announced the opening of a men’s only club at Al-Malga in Riyadh.
Praveen Bhatnagar, hotels and wellness CEO, Landmark Group, said: “The launch of the exclusive Fitness First club for men at Al-Malga, Riyadh, takes us another step forward in our commitment to delivering an invaluable wellness experience to our patrons.”
Bhatnagar said: The 52nd club at 40 locations in the Middle East and the fifth club in the Kingdom’s network is equipped with a holistic range of best-in-class amenities that will serve as inspirational incentives to our members.”
Bhatnagar added: “As part of our priority in making the world a fitter place, we have offered a significant deal to new joiners that we are confident will ease the adoption of fitness as a way of life.”
The 2,100 square meter facility, located opposite Al-Sadhan supermarket, is equipped with best in class equipment, extensive free weights, as well as dedicated strength and freestyle areas.
Group fitness classes led by certified instructors are conducted on the gym floor alongside the boxing and martial arts section, Bhatnagar said, adding that personal trainers comprising internationally accredited fitness professionals will provide members with expert guidance at the Malga Fitness First club.
The club features plush changing rooms equipped with a sauna and a relaxation area for additional comfort.
Members can either relax there or unwind in the exclusive members’ lounge that offers free wireless connectivity and complimentary drinks to members, he said, adding that the second phase of the club’s expansion will include a large swimming pool in addition to other well-appointed amenities. Individuals who register for a 12-month membership ahead of July 31 July will gain an additional six-month use of the club as a special incentive, he added.