Brand perception: Top-notch car drive Ford toward great success

BRANDINDEX puts Ford No. 1 in customer perceptions in its midyear review survey based on responses from 600,000 Americans rating 1,100 US companies. Respondents reacted favorably to Ford when asked if they’d heard anything good or bad in the past two weeks about a brand. Ford jumped from sixth place in the 2012 survey, due largely to sales momentum for the all-new Fusion and Focus. 
The two cars are key to the company’s commitment to deliver top fuel economy across its lineup, including an industry-leading seven Ford-branded vehicles returning 17 km/L or more. Ford’s US sales are up 12 percent in the first half of 2013, helping the company achieve the largest market share gain of any automaker. Brands were rated using YouGov BrandIndex’s Buzz.
Ford Middle East Managing Director Larry Prein said:  “More and more customers are recognizing the efforts Ford is exerting to deliver top-notch vehicles that answer to their driving needs.  Ford has gone a long way in terms of quality, fuel-efficiency and leading technologies and this latest recognition from BrandIndex shows improved perception from the customers.
“We continue to build on this strong momentum and work relentlessly with our dealers around our region to further strengthen our after sales support and parts availability to bring customer satisfaction to greater heights,” Prein added.