LG’s brand marketing show begins in Riyadh

LG Electronics (LG), a global leader and technology innovator in consumer electronics, mobile communications and home appliances, has launched its integrated experimental brand marketing campaign.
It is a 10-day activity, which began at Riyadh Gallery Mall in the capital on Aug. 21 and continues till Aug. 30.
A booth is placed inside the mall showcasing the range of all premium products from LG’s latest products, including big size capacity home appliances, home entertainment products, Titan Big II AC series, Optimus G, Optimus L5 and L7.
“The 2013 biggest size home appliances section includes Karim Rashid refrigerator, Rocky Washer washing machine, Discovery 2 washing machine and 56 L microwave oven aimed to promote a healthy lifestyle in the Saudi market,” said by John Lee, president of LG Electronics, Saudi Arabia. “LG has enforced its commitment to healthy living by taking a comprehensive approach toward the needs of our Saudi consumers,” said Sang Inn Lee, senior HA product manager, LG Electronics, Saudi Arabia.
Jameel Al-Molhem, managing director, Al-Hassan Ghazi Ibrahim Shaker Company, said: “Also launched is the Titan Deluxe Big II series with 32 BTU and 38 BTU capacity air conditioners, with perfect health care featured by a comprehensive air filtration system.”
Changmin Han, RAC product director, LG Electronics Saudi Arabia, said: “We’ve developed a range of products and solutions that meets the ever more pressing demands of consumers, while also containing costs and reducing energy consumption.”
Leith Kim, senior IT manager, LG Electronics, Saudi Arabia, said: “LG mobiles section showcases Optimus G, a new premium flagship device offering a unique user experience (UX) supported by innovative hardware performance.
The powerful hardware included in the Optimus G allows for the possibility of such a creative and engaging UX.”
Visitors can also win LG mobile phones in the daily raffle draw at the mall during the campaign.