Lacoste breaks world record title

Lacoste announced that as of July 31, it is the official holder of a new Guinness World Records title for the largest cardboard box sculpture in representation of the Saudi palm tree made out of boxed Lacoste perfumes.
The successful record-breaking attempt, which was supervised and executed by Mawarid trading Ltd., Lacoste fragrances distributor, took place at the Lacoste mega podium in the Mall of Arabia, Jeddah.
The colossal cardboard structure comprising 22,500 boxed Lacoste perfumes took 130 hours to build, and was arranged in a representation of the Saudi palm tree, measuring 4.67 meters high by 3 meters wide by 2 meters deep.
Khaled Zaatarah, Lacoste brand manager, P&G Prestige MEA, said: “We’re thrilled to have broken a new Guinness World Records title among Lacoste-lovers in Saudi Arabia.”
Zaatarah said: “This new achievement is a celebration of our commitment to our customers in the Kingdom and the rest of the Middle East by creating local achievements to make history through world record attempts. My thanks go to everyone who helped to make this happen.”