EgyptAir achieves world record in mobile booking

EgyptAir Mobile Portal, developed and implemented by LINK Development, a provider of integrated software solutions across the Middle-East and a subsidiary of OTVentures, a digital and technology solutions provider for both online and mobile platforms, has been recognized for its unique mobile booking experience on smart phones at the recent Airline Ecommerce & Mobile Conference 2013.
The airline won the Amadeus Mobile Achievement Award for yielding the biggest airline ratio between number of visitors and their mobile booking, which reached seven percent, versus a three percent global average ratio for the airline industry.
Salah Kadri, e-commerce manager of EgyptAir, said: “We are honored to have achieved the world record in mobile booking, which is more than double the global rate of three percent. This tremendous uptake of mobile booking on EgyptAir’s mobile portal reflects the customer-centric experience embedded in every single function featured on it.

LINK Development has built a seamless, personalized experience that is consistent and user-friendly, which led to high business conversion rates, more than double that of the industry.”
Rania El Daly, development manager of LINK Development, an OT Ventures subsidiary, said: “EgyptAir early on recognized the ever-increasing importance of e-commerce and adopted a robust digital strategy that allows it to compete in this highly aggressive and dynamic industry. Through the mobile portal, EgyptAir now offers its products and services on additional digital touch points, such as mobile. LINK Development is proud to have assisted EgyptAir in creating a winning solution that mobilizes and personalizes its travelers’ experiences, increases their loyalty and helps the airline win market and mind share. The Amadeus Award reflects business results that were achieved through the functionality of the portal.”
Hany Moussa, service delivery manager from LINK Development, said: “Today’s award affirms EGYPTAIR’s global leadership in the airlines’ online business.”