eXtra adds two new stores to reach 34 outlets in Kingdom

United Electronics Company (eXtra), one of the fastest-growing consumer electronics and home appliance retailers, Monday announced the opening of two new stores — in Makkah and Riyadh — bringing the total store network to reach 34 in the Kingdom.
Located on third Ring Road close to Al-Nour Hospital, the new store in Makkah is eXtra's second outlet in the holy city that occupies 3,000 square meters. Opened on the back of strong demand for eXtra's wide range of latest product offerings, the new store claims to offer the very best consumer electronics and home appliances to a population of approximately 1.8 million.
Occupying 2,080 square meters, the new Riyadh store is located on Tumamah Road within close proximity to the Kingdom City Compound and Hayat Convention Hall. Serving a population of approximately 260,000, the north Riyadh outlet has been designed to meet the growing needs of a large population of the capital and also its surrounding areas.
Karim Manssour Dahbi, CEO, United Electronics Company (eXtra), said: "Both Makkah and Riyadh are rapidly emerging as important markets where our customers are demanding the latest products. With the opening of two additional stores, eXtra once again extended its brand promise to millions of existing and potential customers."
eXtra was recently named as one of the top 200 companies in the GCC by Forbes Middle East, and also ranked as one of the top 5 service companies in the Kingdom.
In both 2010 and 2011, eXtra was cited by the Saudi Arabian General Investment Authority (SAGIA) as one of the Kingdom's fastest-growing companies. In addition, eXtra was also recently named as one of the Arabia 500 top companies in recognition of its exceptional growth and sustained commercial success.