Bank AlJazira to kick off new sports marketing campaign

Bank AlJazira to kick off new sports marketing campaign
Updated 28 November 2013

Bank AlJazira to kick off new sports marketing campaign

Bank AlJazira to kick off new sports marketing campaign

As part of its ongoing commitment to support Saudi sports, Bank AlJazira is geared up to kick off its new sports marketing campaign “support with passion,” which will be launched on Sunday (Dec. 1).
Through this campaign, Bank AlJazira will reveal the new set of club-themed credit cards that will carry colors and logos of 7 Saudi football clubs, which has the widest fan base, for the first time in the Kingdom. This credit card will give the fans of Saudi football clubs a practical tool to express their passion and support for the club they admire in a very convenient and yet unique way.
Support with passion is a new and one-of-a-kind sports marketing initiative set to underscore the responsible approach of Bank AlJazira toward the development and support of Saudi football, which is by far the most popular sport in the Kingdom and worldwide. The new campaign from Bank AlJazira will feature Al-Fateh, Al-Shabab, Al-Nasr, Al-Ahli, Al-Ettifaq, Al-Ittihad and Al-Wehda clubs, all representing top division football teams of Saudi Arabia.
“Through ‘support with passion' campaign, we aim to support and further promote Saudi football,” Khalid Al-Othman, senior vice president and head of the retail banking group at Bank AlJazira, said.
“The campaign is the first of its kind and it will bring new ideas to life in supporting Saudi sports by providing means for Saudi fans to express their passion, support, and fulfill their sense of belonging to the club they admire most. Fans now can browse various sets of designs for each card and guess the final approved card design that will be used in their own club-themed credit card from Bank AlJazira, with the opportunity to get incentives rewards and attractive awards in addition to star-related and club-official items,” he added.