Pervasive consumer electronics fuels demand for flash storage

Pervasive consumer electronics fuels demand for flash storage
Updated 22 March 2014

Pervasive consumer electronics fuels demand for flash storage

Pervasive consumer electronics fuels demand for flash storage

A strong growth in consumer electronics has led to an increase in mobile subscriptions in the Kingdom, an official from a global leader in flash storage solutions has said.
Quoting the Communication and Information Technology Commission (CITC) of Saudi Arabia, Tareq Husseini, regional sales director for Mediterranean, Middle East and Africa at SanDisk, said the number of mobile phone subscriptions in the Kingdom had touched 53 million in 2013, with a penetration rate of 181.6 percent.
“Driven by the region’s high mobile phone penetration rates and a growing appetite for flash-based storage devices, SanDisk anticipates growth opportunities in the region,” Husseini said, adding that his company is producing two million flash memory units a day which are distributed among 260,000 retails outlets throughout the world.
“SanDisk, the global leaders in flash memory, grew in the Kingdom by 64 percent year on year from 2012 to 2013. Coupled with this success, SanDisk celebrates 15 years of business in the Kingdom of Saudi Arabia with its distributor Ahmed Abdulwahed (AAA) Company,” he said.
“The Kingdom represents one of the highest revenue opportunities for SanDisk in the region. Over the past 15 years, we have seen outstanding growth,” said Husseini.
“In partnership with Ahmed Abdulwahed, we have invested in developing the country’s flash category by strategically ensuring growth of our product footprint within power retails and hyper stores.”
“We look forward to continuing our growth efforts in the Kingdom of Saudi Arabia in partnership with Ahmed Abdulwahed Company to provide our customers with the best in flash memory products,” added Husseini.
“Growth in mobile phones and the proliferation of smart phones is rapidly coming to be seen as indispensable among Saudi consumers,” Yaser Ahmed Abdulwahed, Chief Operating Officer, Ahmed Abdulwahed Company, said.