Mindshare claims success at summit

Updated 27 May 2014

Mindshare claims success at summit

Mindshare, part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. The agency triumphed at the Adaptive Mindset, a summit that highlighted the power of adaptability in a changing world on May 19.
Located at The Four Seasons Hotel Riyadh, the exclusive event brought in attendees from every realm of business, seeking new strategies and insights to apply the adaptive mindset to their businesses.
The panels were a star-studded affair, flush with renowned experts from a diverse range of disciplines. Former world champion athlete Colin Jackson discussed his challenging road to the top in adapting to the competition and overcoming life’s hurdles — the Secrets of Success — and Simon Woodroffe discussed entrepreneurship and adaptability through his own experiences on the BBC hit show, Dragon's Den, and with the YO! Brand.
In addition to these topics, attendees that received the exclusive invites to the Adaptive Mindset reportedly enjoyed panels that addressed the subject of adaptability, reflected through technology, the pioneering digital world, and fearless entrepreneurship.
Like the exciting panelists at the Adaptive Mindset, Mindshare's commitment to adaptability and innovation has given the agency an undeniable competitive edge. As the technology and the world around us changes, Mindshare introduces pioneering new programs and offerings that keep clients at the very forefront of the business world.
"Knowledge is truly a power; staying informed and flexible in the face of change is what consistently keeps Mindshare at the top of the industry," says Mindshare MENA CEO Samir Ayoub.


Entertainment hub ‘Xtreme Play’ opens in Jeddah

Updated 26 November 2020

Entertainment hub ‘Xtreme Play’ opens in Jeddah

Xtreme Play, the newest children’s indoor games hub in Jeddah, is offering visitors never-seen-before inflatable attractions, available for the first time in the Kingdom. The family-friendly entertainment center is spread over an area of 2,500 square meters at the Sultan Mall complex on Prince Sultan Street.

Xtreme Play consists of two main sections, namely the Trampoline Main Arena and Inflatable Ninja Warriors. The Trampoline Main Arena consists of several free-jumping zones, including a dodgeball and volleyball court, trampoline basketball court, slam dunk area, and airbag jump, while the Inflatable Ninja Warriors area includes different action games, such as bouncing, jumping, climbing, dodging, foam pit, sliding, maneuvering challenge and sledding challenge. The inflatable equipment has been brought in from specialized international gaming manufacturers and is suitable for children aged six and above.

The center has three halls — all designed in an attractive modern style — that will be used for hosting birthdays parties and events, as well training sessions by instructors specialized in judo, karate, taekwondo, ballet, gymnastics and other sports.

The center is well-equipped for school trips and corporate events. It has an upper viewing lounge overlooking a park, where visitors can enjoy food and drinks. Events for adults and Ninja Warrior tournaments are also held in this area. The management has ensured that all games are completely safe and that children are not exposed to any hard surfaces, which can lead to injuries.

Khalid Souri, board member and CEO of VIM Entertainment Company, which owns Xtreme Play in Jeddah, said: “The launch of the Xtreme Play center promotes the family entertainment industry in Jeddah, and provides world-class indoor entertainment services to all ages, the likes of which are available only in the world’s finest cities.”

He added: “We aim at making the Xtreme Play visit a unique experience for all family members, as it combines entertainment and safety at the same time. We also aim to expand in the rest of the Kingdom’s cities and provinces soon.”