Fitness First confirms launch of ladies-only gyms in KSA

Fitness First has a network of successful ladies-only facilities across the UAE, Bahrain, Qatar, Jordan and Kuwait.
Updated 04 March 2017
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Fitness First confirms launch of ladies-only gyms in KSA

Fitness First, the Middle East’s largest fitness brand, has confirmed the launch of ladies-only clubs in Saudi Arabia. The announcement is set to make an enormous impact on women in the Kingdom.
Fitness First already has a network of male-only clubs and is expanding further into the Kingdom. The anticipated launch of female-only clubs is in line with new regulations issued by the General Authority for Sports. The fitness brand will be bringing a host of its internationally qualified female personal trainers to train women in the Kingdom, and will offer some of its most sought-after classes, including BodyPump, Zumba and RPM and exclusive innovations, such as 6D and MYZONE. Women can also benefit from using other Fitness First ladies-only clubs in other countries when they travel.
Fitness First ladies-only gyms have won multiple awards in the region and have been rated “Best Ladies Only Facility in the UAE.” It has a network of successful ladies-only facilities across the UAE, Bahrain, Qatar, Jordan and Kuwait.
Fitness First is opening its doors to the female community within the Kingdom to help educate them on the importance of a healthy, active lifestyle. The announcement is in line with Saudi Arabia’s Vision 2030, which seeks to increase the ratio of individuals exercising at least once a week from 13 percent of the population to 40 percent.
George Flooks, Fitness First COO, said: “Fitness First are excited to be bringing ladies-only gyms to the Kingdom Of Saudi Arabia. Our concept will have over 70 GX classes a week and will be purpose built for ladies. Fitness First will bring the most talented and highly qualified staff in the region to the Kingdom, together with the best experience for ladies. Our clubs will be designed for exercise, comfort, a great social environment and convenience. We will also ensure all of our clubs have Arabic-speaking female staff to ensure we have the best connection with our members.”
Fitness First is looking to open its first ladies-only own gym in the Kingdom in 2017.


Almosafer Academy to hone next-gen travel advisers

Updated 21 September 2019

Almosafer Academy to hone next-gen travel advisers

Almosafer, an omni-channel travel brand in Saudi Arabia, celebrated the launch of Almosafer Academy, which offers a 10-week specialized recruitment program focused on shaping a new generation of Saudi male and female travel advisers. The inauguration ceremony was held at a state-of-the-art facility in Riyadh and was attended by senior officials from the company as well as several VIPs and stakeholders.

With the rollout of 25 new interactive stores across the Kingdom by the end of this year, Almosafer is utilizing the academy to equip passionate Saudi nationals with the skills and industry knowledge they need to succeed and grow as travel consultants within the company. Forty-eight Saudi recruits from key cities such as Riyadh, Jeddah and Makkah, will begin the program this month, with a female-to-male ratio of 56 to 44 percent.

The program will entail various familiarization trips to top destinations identified by Almosafer as well as dedicated destination training sessions delivered by tourism boards and travel specialists, including VisitBritain, Dubai Tourism, Mauritius Tourism Promotion Authority, Azerbaijan Tourism Board, Bahrain Tourism and Exhibitions Authority as well as Experience Hub — the trade and promotion arm of Yas Island Abu Dhabi.

Fahad Mohammed Al-Obailan, VP retail of Almosafer, said: “At a time when global travel brands are scaling back on a brick-and-mortar presence, it’s very exciting to have the opportunity to give the brand a physical presence that works in perfect synergy with our other channels. With 50 new retail outlets scheduled to open in key cities across the Kingdom by Q1 2020, we believe that having the option of booking travel face-to-face with a specialized travel adviser will enrich customers’ experience and help them find tailored packages to suit their every need. 

“Almosafer Academy is an integral part of our retail transformation as we are immersing Saudi talent in intensive and specialized training that will give them the knowledge and skills to help customers make the right travel decisions.”

Sofia Santos, GCC country manager at VisitBritain, said: “We are excited about our collaboration with the Almosafer Academy, and the opportunity to be part of training the next generation of Saudi travel advisers. Most Saudi travelers are familiar with London. We will use this opportunity to showcase hidden gems in London and less well-known areas beyond London, such as the Cotswolds and Lake District.” 

Abdulla Yousuf, acting director, proximity markets at Dubai Tourism, said: “We’re giving graduates from Almosafer Academy the opportunity to visit and experience Dubai’s ever-changing choice of tourist attractions, landmark hotels and world-class restaurants and shopping destinations.”

Sevinj Zeynalli, director of international market management at Azerbaijan Tourism Board, said: “Educating Almosafer’s new recruits about our country will not only help raise further awareness around it as a tourism destination but will also boost inbound tourism from Saudi Arabia to Azerbaijan.”