Twitter users mock controversial Pepsi ad with Arab Spring jokes

Arab Twitter users are linking the clip to the Arab Spring protests which flared up in 2011. (Photo courtesy: Twitter)
Updated 10 April 2017

Twitter users mock controversial Pepsi ad with Arab Spring jokes

DUBAI: As the controversy over Pepsi’s ill-fated advert with Kendall Jenner mounts, with the beverage giant pulling the ad and apologizing on Wednesday, Twitter users are making a host of Arab Spring-related jokes.
Arab social media users have taken to the Internet in droves after the advert garnered international backlash online.
The ad shows Kendall Jenner, a member of the “Keeping Up With the Kardashians” reality TV family, stepping away from a modeling shoot to join a crowd of smiling, young protesters. The protesters cheer after Jenner hands a can of Pepsi to a police officer, who takes a sip.
However, social media users slammed the clip, saying it made light of the recent spate of protests in the US.

“When you imagine the time period that they were conceiving shooting this, it's easy to imagine that the team at Pepsi thought they were making a courageous global epic about unity during a time of rising racial-nationalist, xenophobic populism,” CEO Mark DiMassimo of DiMassimo Goldstein, a New York-based branding agency, told Arab News.

“Celebrity, Thailand, corporate America, the in-house agency, good intentions [were] all major distortion fields - sometimes great marketers make great errors,” he added.

“The protest movement (in the advert), with echoes of Black Lives Matter, is presented as something light and fun, like a big old frat party that's open to everyone … There's flirting and hook-ups and unlikely musical collaborations and a lot of smiles. One wonders why these people are protesting when they are so happy. In the end, Kendall Jenner hands the Pepsi to the least threatening looking cop ever, and his smirk is reminiscent of the final frame of a Mentos “Freshmaker” commercial or that look on mom’s face at the end of an old Sunny D spot. Cheesy.”

After initially defending the advert, Pepsi on Wednesday issues an apology, stating: “Pepsi was trying to project a global message of unity, peace and understanding… Clearly, we missed the mark, and we apologize.”

“If they had been ready to go the full [Donald] Trump playbook and stand behind it and then double down with more action... I still think they could have gotten a lot out of it,” DiMassimo said, adding: “Great advertising is a reflection of the good will that already exists amongst the target audience… I think Pepsi overestimated the good will of this new generation.”


In a sign of the supposed fading of good will, Arab Twitter users are linking the clip to the Arab Spring protests which flared up in 2011.
“Now we know the solution to oppressive Middle East governments is Pepsi. The problem with the Arab Spring is that it was powered by “Bibsi’,” one user joked, referring to the typically Arab pronunciation of the word “Pepsi.”

“Pepsi would’ve made the Arab Spring revolutions a lot more loving and less violent,” another user tweeted.

Another user sighed “if only the Arab spring had Pepsi cola.”

“Tiananmen Square and the Arab Spring should’ve never happened if they had Kendall Jenner and a can of @pepsi,” one Twitter user surmised.

PepsiCo. Inc. had previously said the ad was created by its in-house team and that it would “be seen globally across TV and digital” platforms.
It initially described the spot as featuring “multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments. No matter the occasion, big or small, these are the moments that make us feel alive.” That description was also derided on social media.
The Purchase, New York, company had stood by the ad late Tuesday. By Wednesday, it was apologizing to Jenner for putting her “in this position.”

 

(With the Associated Press)


China revokes three Wall Street Journal press cards over ‘Sick Man’ headline

Updated 19 February 2020

China revokes three Wall Street Journal press cards over ‘Sick Man’ headline

  • Wall Street Journal op-ed had a ‘racially discriminatory’ and ‘sensational’ headline

China said Wednesday it has revoked the press credentials of three Wall Street Journal reporters over an editorial headline it deemed racist, with the newspaper adding they had been ordered to leave in five days.
The expulsion, one of its harshest moves against foreign media in recent years, came as Beijing also slammed Washington’s decision to tighten rules on Chinese state media organizations in the US, calling the move “unreasonable and unacceptable.”
Chinese foreign ministry spokesman Geng Shuang said the Journal editorial — which was titled “China is the Real Sick Man of Asia” — had a “racially discriminatory” and “sensational” headline, and slammed the newspaper for not issuing an official apology.
“As such, China has decided that from today, the press cards of three Wall Street Journal reporters in Beijing will be revoked,” Geng told a press briefing.
The Journal reported that deputy bureau chief Josh Chin and reporter Chao Deng, both US nationals, as well as reporter Philip Wen, an Australian, had been ordered to leave the country in five days.
The editorial, written by Bard College professor Walter Russell Mead, also criticized the Chinese government’s initial response to the new coronavirus outbreak — calling the Wuhan city government at the virus epicenter “secretive and self-serving,” while dismissing national efforts as ineffective.
The February 3 piece “slandered the efforts of the Chinese government and the Chinese people to fight the epidemic,” said Geng.
The new coronavirus epidemic has killed over 2,000 people in China and infected more than 74,000, and has spread to at least two dozen countries around the world.