Royal Commission of Yanbu opens first Saudi ‘smart city’ project

The smart city was inaugurated by Prince Saud bin Abdullah bin Thunayyan, chairman of RCJY; Mohammed Al-Suwaiyel, minister of communication and IT; Abdulaziz Salem Al-Rwais, CITC governor; Alaa Nassif, CEO of the Royal Commission of Yanbu; Ahmed Aboudoma, chief executive of Mobily; and other officials.
Updated 24 April 2017

Royal Commission of Yanbu opens first Saudi ‘smart city’ project

The Royal Commission of Yanbu, in collaboration with Bayanat Co, an Etihad Etisalat (Mobily) subsidiary, has inaugurated Saudi Arabia’s first smart city in Yanbu.
The smart city was opened in a ceremony at the head office of the Royal Commission for Jubail and Yanbu (RCJY) in Riyadh.
The Royal Commission of Yanbu executed the telecom network infrastructure in collaboration with Bayanat Co. This included building and operating unified telecom and IT network in Yanbu Industrial City, which is considered the first brick in achieving the Yanbu Industrial Smart City.
The accomplishment is the first step of productive collaboration between the Royal Commission and Bayanat.
The smart city was inaugurated by Prince Saud bin Abdullah bin Thunayyan, chairman of RCJY; Mohammed Al-Suwaiyel, minister of communication and IT; Abdulaziz Salem Al-Rwais, CITC governor; Alaa Nassif, CEO of the Royal Commission of Yanbu; Ahmed Aboudoma, chief executive of Mobily; and a number of officials from the Royal Commission, Mobily, and Bayanat.
Royal Commission CEO Nassif said: “The Royal Commission’s vision for Yanbu Industrial City represents a qualitative transformation that complies with the Kingdom’s Vision 2030 through enhancing the efficiency and capabilities of the information technology environment of the city to support initiatives and industrial and commercial projects in the Industrial City.
“Moreover, it aims to provide an attractive community environment to reside and secure high-income job and investment opportunities for residents and visitors,” he added.
The Royal Commission of Yanbu started strategic partnerships with international technology providers in the field of smart cities to develop and create more than 10 services in the city that will improve greatly the citizen experience and city operations by using new technologies like Internet of Things.
Ismail Alghamdi, Mobily chief business officer, said: “The inauguration confirms the leading role of Bayanat Co. in the telecom sector in Saudi Arabia, and reflects the company’s keenness to support added value economic projects, and smart cities projects which serve the Kingdom and are in line with 2030 Vision to develop the information technology infrastructure.”
More than 1,800 km of FTTH cables have been implemented inside the city to connect around 15,000 housing units and 55 industrial units. Additionally, 22,000 ports have been executed for the housing units and 480 ports for business units.


Reham Bahauddin drives Ascott Sari to success

Updated 26 November 2020

Reham Bahauddin drives Ascott Sari to success

Spearheading the operations at Ascott Sari Jeddah, one of Saudi Arabia’s elite serviced properties, Reham Bahauddin, the operations manager, is a woman of substance and intellect. Having accomplished an educational background in biology and neuroscience, Bahauddin broadened her forte as a liberal arts alumnus through prestigious international institutes, and has managed multiple projects across the US, Spain, Morocco and Egypt prior to her stint with Ascott since May 2018. Her unrelenting passion to explore rewarded Bahauddin with a managerial stature at the age of 27.

Extending the group’s support to Saudi Vision 2030, and in alignment with the aims of the Saudi Commission for Tourism and National Heritage, Ascott introduced a regional talent project “Saudi Graduate Program” in 2019. The program empowers national talents, whereby high-achieving Saudis are trained for managerial leadership positions within the Ascott group. Bahauddin is a success story of this very initiative.

Part of Ascott’s portfolio, Ascott Sari Jeddah is a boutique luxury property on Sari Street in Jeddah. Home to short-stay guests and long-stay residents, the property offers studios, and one- and two-bedroom serviced spaces, adorned in exquisite Parisian décor. Complemented with global lifestyle amenities and business facilities, the property is locally renowned for its international standards of hospitality.

Under Bahauddin’s leadership since July 2019, the property has accomplished elevated rates of occupancy. Her managerial potential was applauded mid-year at the peak of the global COVID-19 crisis, where Ascott Sari Jeddah remained open and well-operational under her supervision, during the tense lockdown period. Bahauddin was also instrumental in the implementation of Ascott’s global safety program “Ascott Cares” at Ascott Sari Jeddah, elevating the property’s international safety protocols. The hotel received the Ascott Cares Hygiene Excellence and Safety Label by Bureau Veritas (BV), a world leader in testing, inspection and certification services. BV conducted field audits at the property to ensure that the nine commitments under Ascott Cares met the stringent requirements of BV’s inspection program.

An inspiring leader to her team and a successful hotelier, Bahauddin’s work and proactive approach has led the property to achieve numerous accolades.

On a personal front, she enjoys a well-balanced lifestyle as a recreational diver and an environmental enthusiast. She is also actively part of several nonprofit projects catering to the environment and street children.