UAE brands among winners of ‘World Branding Awards’

Updated 28 June 2017

UAE brands among winners of ‘World Branding Awards’

The “Animalis” edition of the World Branding Awards saw 92 brands from 35 countries named “Brand of the Year” in a ceremony held at the Hofburg Palace in Vienna. The “Animalis” edition of the awards focused on pet and animal brands.
Animal Planet, FURminator, Hill’s Prescription Diet, Kong, Orijen, Pedigree, Petplan, Purina Pro Plan, Red Dingo, Tetra and Whiskas were announced as global winners. Equi-Trek (UK), Evidensia (Sweden), Fressnapf Maxi Zoo (Germany) and Horze (Finland) were also championed.
National tier winners from the UAE were Dubai Aquarium and Underwater Zoo for Animal Education — Public Aquarium, and Dubai Kennels and Cattery, in the Travel Services — Relocation category.
Four NGOs — the Borneo Orangutan Survival Foundation (Indonesia), The David Sheldrick Wildlife Trust (Kenya), The Jane Goodall Institute (United States) and Wildlife Friends Foundation (Thailand) — were also recognized for their work.
The awards celebrate the achievements of some of the greatest brands around the globe. Winners are judged through three streams: brand valuation, consumer market research, and public online voting. Each was named “brand of the year” in their respective categories.
The awards are organized by the World Branding Forum, a global non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers. It organizes and sponsors a range of educational programs, and has joint collaborations with leading universities and museums. The forum also publishes branding news on its website that reaches a global audience of over 4 million visitors.
“The Animalis edition of the awards pays tribute to the achievements of pet and animals brands from around the world. Consumer votes count toward 70 percent of the final score, so winning brands have to have built a strong relationship with their customers in order to win,” said Richard Rowles, chairman of the World Branding Forum.
“Over 60,000 pet and animal lovers from around the world voted for more than 800 brands from 35 countries. Winning brands have had to work hard to stand out from the tough competition,” said Peter Pek, chief executive of the forum.


16 AMC Cinemas locations to offer Dolby experience in KSA

AMC currently operates two cinema locations in Saudi Arabia.
Updated 04 August 2020

16 AMC Cinemas locations to offer Dolby experience in KSA

AMC Entertainment Holdings Inc. and Dolby Laboratories, Inc. have announced that the popular Dolby Cinema experience will soon be available to moviegoers at AMC Cinemas in the Kingdom. AMC’s first Dolby Cinema is expected in Saudi Arabia by the end of 2020, and a total of 16 AMC Cinemas locations are expected to offer the Dolby experience over the next 4 years.
Dolby Cinema offers guests the complete Dolby movie experience. It is designed to consider all of the details — from the ultravivid picture of Dolby Vision, to immersive sound of Dolby Atmos and to comfortable seating.
“As AMC continues to expand its presence in the Kingdom of Saudi Arabia, we do so by providing best-in-class amenities to our guests, and Dolby Cinema is known around the world as one of the most exhilarating, captivating moviegoing experiences,” said John Iozzi, managing director, AMC Cinemas. “AMC and Dolby have shared great success in the US and Europe, where Dolby Cinema has quickly become incredibly popular, and we’re very eager to introduce the concept to our moviegoers in Saudi Arabia.”
Dolby Cinema features Dolby Vision, which unlocks ultravivid colors and reveals the subtle details of every scene. The result is a dramatically different viewing experience with brighter brights and darker darks, making viewers feel like they are inside the movie’s world.
Dolby Cinema also features Dolby Atmos, so guests experience movies in a whole new way with immersive sound that moves around you — even overhead and behind you — just like it does in real life. The clarity and precision of Dolby Atmos create a stunning, textured soundscape that adds layers of depth to each scene.
Guests throughout the US have enjoyed the Dolby Cinema at AMC experience for more than 5 years, as the concept first launched in 2015. Today, there are 150 Dolby Cinema locations at AMC in the US and four in Europe.
AMC currently operates two cinema locations in Saudi Arabia. The company expects to open an additional six sites by the end of 2020 and a further 14 sites in 2021.