World’s first ‘AI-based’ online learning programs announced

Updated 28 July 2017

World’s first ‘AI-based’ online learning programs announced

VFS Edu Support Services Pvt. Ltd., the education services arm of VFS Global, has announced a partnership with UK-based Edtech Oxademy Technologies and its subsidiary Oxademy Business School to form a new global digital learning platform “VFS-Oxademy.”
VFS-Oxademy will offer a first-of-its-kind knowledge-driven artificial intelligence (AI) cloud infrastructure called OX360, which identifies each learner’s strengths and weaknesses and generates learning paths based on individual learner’s behavior, personalizing the learning to each individual student.
The new platform is designed to be a response to the limitations of purely online courses, which have suffered from high drop-out rates, due in many cases to the lack of a personalized learning element and the monotony of rote learning.
VFS-Oxademy will provide internationally-accredited post-graduate and executive education programs in full online and “blended” modes — combining online with classroom learning — for students and professionals from across the globe.
OX360 will allow MBA students to undertake a “virtual work placement” with a blue chip organization as part of the final stage of their studies.
This allows students in the Middle East or India to work with a company in the UK via virtual technologies.
Another benefit to students is the lower cost of obtaining an accredited qualification through VFS-Oxademy. For example, the cost of an MBA course under OX360 will be less than one-third of the usual cost.
Syed Shahzad, founder and CEO, Oxademy, said: “We are bringing learning to people instead of people to learning and it is done by embracing the latest technologies available in digital human interaction and by using a huge amount of data. We have developed an innovative platform and programs that enhance the learning at large scale. VFS-Oxademy partnership is leading the way and pushing the boundaries by incorporating features that make use of artificial intelligence, big data, and analytics to evolve the education sector.”
Bernard Martyris, chief of human resources, VFS Global, said: “A high quality education, especially for advanced professional degrees, carries lifelong benefits. A unique feature of the VFS-Oxademy programs is that they can be customised to individual needs of students, irrespective of location or background. We are delighted to partner with Oxademy to offer digital learning programs that make higher education more accessible to students, in a format that offers them all the advantages of getting an international degree from anywhere in the world.


LuLu to fly 12 students from Kingdom to NASA

Updated 23 January 2020

LuLu to fly 12 students from Kingdom to NASA

LuLu, the largest hypermarket chain in the Middle East, awarded a total of 12 young students of different nationalities from Saudi Arabia, India, Philippines, and Egypt, a chance to visit the NASA center in the US.
LuLu’s back-to-school promotion called “Fly to NASA” was held in partnership with Almarai. The hypermarket hosted a competition last September in search of students who are science and space knowledge enthusiasts to experience and visit the NASA center in Huntsville, Alabama.
Shehim Mohammed, LuLu Hypermarket director of Saudi Arabia, said: “We are glad to finally announce the winners of this innovative campaign, which is a first and the most unique among our activations over the years of operating in the region. Thank you to our partner Almarai for joining hands with us in this exciting promotion. This is the first time that LuLu will lead a great opportunity to children who have the high potential to grow and learn more while having fun through science.”
Winners include: Abrez Hussain, Mohammed Ahmed, Rayyan Abdul Aziz, Naif Saad Altwaim, Osama Al-Harbi, Hugh Matthew, Khalid Abdul Aziz, Munther Mohammed Qasim Abujazar, Ahmad Gahwagy, Ahmed Khalaf, Hamza Ladha and Asif Rijo.
“Fly to NASA” winners will get to enjoy and experience a one-week trip, which will include five days of fun and learning at NASA’s Space Camp. The selection process involved two phases — first was the preliminary online registration, while the final stage featured a live quiz to obtain the top 12 winners. Students aged 9 to 18 years were encouraged to register and join the online activation.
With 185 stores operating worldwide, LuLu is the fastest growing retail chain across 10 countries, which include the GCC, India, Egypt, Indonesia, and Malaysia. Founded in the early 1990s, it has successfully expanded to different parts of the world, garnering more than 1,600,000 shopping patrons everyday.
LuLu is one of the favorite shopping destinations in Saudi Arabia, where it offers a broad selection of international products. It is one of the Middle East’s top employers with its workforce numbering to 50,000.