Sigma Paints appoints Saleh Al-Zahrani as Middle East GM

Saleh Al-Zahrani, Sigma Paints general manager for Middle East
Updated 02 August 2017

Sigma Paints appoints Saleh Al-Zahrani as Middle East GM

Sigma Paints has announced the appointment of Saleh Al-Zahrani as the company’s new general manger for the Middle East.
“Al-Zahrani’s appointment will play a critical role in supporting Sigma Paints’ continual growth strategy and driving its leadership position in the paints and coatings market, which is reinforced through strategic business plans, increased technology and innovation, and talent investment,” a press release said.
Al-Zahrani’s primary objective in his new role is to increase the company’s customer portfolio across its extensive range of architectural, protective coatings and specialty paints products and services. Additionally, he will drive and support the sales and business relationship management teams.
“Al-Zahrani comes with a wealth of experience and outstanding credentials in delivering growth strategies and exploring untapped latent market opportunities. Al-Zahrani will bring focus and experience to our activities in architectural and protective coatings markets. These are the core market segments that Sigma Paints is committed to growing in the Middle East,” the press release added.
With a career spanning over 25 years, Al-Zahrani has previously held senior roles in several organizations.
He said: “Sigma Paints is a leading global company that is synonymous with creating innovative solutions, tailor-made for its customers regardless of their size, structure or industry sector. As a local manufacturer of paints and coatings products, we will focus on developing and supporting products that meet the demands of the market. With recent investment in our manufacturing capacity and local research and development facilities we are well-positioned to support the needs of our customers.
“Drawing on my previous experiences, I will continue to work closely with our dedicated channel network and sales team to help implement strategies to support our continued success, explore new sectors, attract new customers and increase our footprint.”
Sigma Paints was launched in 1981 in Dammam, wherein four Saudi businessmen joined forces with Sigma Coatings. After numerous mergers and acquisitions, the company has grown over the years as a force in the architectural, marine, protective and packaging market segments in the Middle East.


Tire business poised for growth in Saudi Arabia despite COVID-19

Updated 23 September 2020

Tire business poised for growth in Saudi Arabia despite COVID-19

Despite the still raging COVID-19 pandemic, the tire business is poised to come back stronger than before as people become even more reliant on their vehicles to get to their destination while ensuring minimum exposure risk level. This was one of the highlights of the first virtual meetup hosted by Bridgestone Middle East, which expressed optimism about future market prospects in Saudi Arabia post-pandemic with the gradual easing of restrictions and people continuing to observe social distancing as they move around.

During the meeting, Stefano Sanchini, regional managing director for Bridgestone Middle East, and Berna Akinci, head of marketing for Bridgestone Middle East, discussed the economic repercussions of the pandemic on the automotive sector and the tires industry, following the temporary closures of businesses, impacting jobs as well as people staying more at home to avoid getting infected by the virus.

While economic impact has hit the pockets of vehicle owners in the Middle East, Sachini and Akinci emphasized that road safety must not be compromised to save on money when it comes to replacing tires and should be considered as a necessity.

They also took the opportunity to update the participants on the latest trends in the regional market, which has been rapidly catching up with the digitization of almost all sectors, including the emergence of new mobility ecosystems.

During the talk, speakers identified safety as a priority when buying tires. Buyers should consider purchasing only quality tires as it affects the braking distance, the handling, and grip while driving.

The drop in the demand for tires during the height of the lockdown affected sales, however, the trend is moving upwards again as restrictions have eased in some parts of the region. In this regard, Bridgestone has been looking on ways to enrich its brand offerings to add value to customers.

The company further emphasized the importance of going digital for the industry to reach out and meet the needs of its customers, especially in the Middle East, where there is a high rate of usage of digital devices. 

The value of data management as the new fuel for mobility has also been talked about during the meetup.