Tetra Pak celebrates 10 years of FSC certification

Today a total of 280 billion FSC-labelled packages are delivered in over 90 countries and to more than 3,000 brands.
Updated 15 August 2017

Tetra Pak celebrates 10 years of FSC certification

This year marks Tetra Pak’s 10-year anniversary of FSC (Forest Stewardship Council) certification.
“We are proud to announce a rise in the number of companies in the Greater Middle East and Africa selling products in Tetra Pak packages that carry the Forest Stewardship Council label; almost half of Tetra Pak packages used in the region carry the FSC label,” a press release said.
Niels Hougaard, managing director Tetra Pak Arabia, said: “As a major user of paperboard, we have a responsibility to ensure the world’s forests are managed in a socially just, environmentally appropriate and economically sound way. We are working toward having 100 percent of the paperboard FSC certified.”
He added: “Consumers are gradually becoming aware of environmental issues. Through the FSC label, our customers enable consumers to contribute toward protecting the environment. It is worth noting that, our customer Al-Rabie was among the first to deploy FSC-labelled packages in Saudi Arabia — 40 percent of the packages sold in Arabia area are labeled FSC.
“The FSC label on our cartons is a sign that they comply with FSC requirements relating to forest management and the traceability of the wood fiber in the paperboard.”
The first Tetra Pak package to be labelled with the FSC logo was delivered in 2007. Since then, the numbers have grown exponentially, and today a total of 280 billion FSC-labelled packages are delivered in over 90 countries and to more than 3,000 brands.
“In our work to raise awareness of FSC, we support initiatives around the world that increase understanding of sustainable forestry and encourage consumers to make responsible choices,” Hougaard said.


Helicopter Company hauls largest airborne Saudi flag across the Kingdom’s skies

Updated 29 September 2020

Helicopter Company hauls largest airborne Saudi flag across the Kingdom’s skies

  • Impressive spectacle marked the start of a first-of-its-kind airshow, as part of the Kingdom’s 90th National Day celebrations

RIYADH: The Helicopter Company (THC) helped Saudi Arabia’s 90th National Day Airshow get off to a flying start by displaying the largest airborne Saudi flag in the skies above the Kingdom.

The impressive spectacle marked the start of the first-of-its-kind event, which combined military and civil aviation displays in a single show. The week-long airshow, organized by the General Entertainment Authority, began in Jeddah on Sept. 21, before moving on to Riyadh and concluding in Al-Khobar.

It began with a THC AgustaWestland AW139 helicopter towing the 2,000-square-meter flag across the sky. At the end of each day’s airborne entertainment, THC took the skies again to display a banner decorated with the slogan of the 90th National Day, “mettle to the top.”

THC, which is wholly owned by the Kingdom’s Public Investment Fund, recently launched its banner-towing service. It offers clients the chance to display messages and advertise products on huge customized banners towed across the sky by a helicopter. The company’s participation in the National Day Airshow was the first official use of the service. THC has also introduced aerial photography, in addition to other recently announced aerial business services.