OSN partners with leading Arabic children’s edutainment platform, Lamsa

Badr Ward, chief executive officer and founder of Lamsa, and Neil Martin, chief commercial officer, OSN.
Updated 22 December 2017

OSN partners with leading Arabic children’s edutainment platform, Lamsa

OSN, the region’s leading entertainment network, has partnered with the Middle East and North Africa’s award-winning Arabic children’s edutainment provider, Lamsa, for an easy-to-use, child-friendly mobile app.
“The collaboration represents a mutual value-driven initiative that amplifies OSN and Lamsa’s focus on delivering engaging, culturally relevant and interactive content experiences for families across the region,” a press release said.
As part of the strategic partnership, OSN will facilitate a one-year free subscription to the app on selected subscription packages, guaranteeing access to all-new programs, while assuring unrivalled value for children and families.
With more than 10 million users across the region, the app is ranked at No.1 in the “Kids” and “Family” categories on iTunes and the Play Store, offering hundreds of interactive edutainment options for children across the region.
Neil Martin, chief commercial officer, OSN, said: “Our customer is at the very heart of every OSN partnership with the objective of delivering the utmost convenience and value-added digital experiences for families across the region. Now, through OSN’s partnership with Lamsa, digital natives with Arabic as their mother tongue will be able to engage in valuable edutainment using the easy-to-navigate mobile app, bringing about what we believe to be a great opportunity to engage our younger audience and families in a meaningful and valuable manner.”
Badr Ward, chief executive officer and founder of Lamsa, said: “Our partnership with OSN will take Lamsa to new heights, exposing our leading Arabic content to even more unique users and creating new stories and learning experiences for all the children we touch with Lamsa.”

Our partnership with OSN is in line with our vison of ‘Empowering generations, one child at a time’.”
Lamsa recently won the Etisalat Digital Book of the Year award, as well as Google’s children’s app of the year 2017.
Lamsa which means “touch” in Arabic, is based on the concept that children have a world of imagination, learning and creativity at the tap of a finger.


LuLu to fly 12 students from Kingdom to NASA

Updated 23 January 2020

LuLu to fly 12 students from Kingdom to NASA

LuLu, the largest hypermarket chain in the Middle East, awarded a total of 12 young students of different nationalities from Saudi Arabia, India, Philippines, and Egypt, a chance to visit the NASA center in the US.
LuLu’s back-to-school promotion called “Fly to NASA” was held in partnership with Almarai. The hypermarket hosted a competition last September in search of students who are science and space knowledge enthusiasts to experience and visit the NASA center in Huntsville, Alabama.
Shehim Mohammed, LuLu Hypermarket director of Saudi Arabia, said: “We are glad to finally announce the winners of this innovative campaign, which is a first and the most unique among our activations over the years of operating in the region. Thank you to our partner Almarai for joining hands with us in this exciting promotion. This is the first time that LuLu will lead a great opportunity to children who have the high potential to grow and learn more while having fun through science.”
Winners include: Abrez Hussain, Mohammed Ahmed, Rayyan Abdul Aziz, Naif Saad Altwaim, Osama Al-Harbi, Hugh Matthew, Khalid Abdul Aziz, Munther Mohammed Qasim Abujazar, Ahmad Gahwagy, Ahmed Khalaf, Hamza Ladha and Asif Rijo.
“Fly to NASA” winners will get to enjoy and experience a one-week trip, which will include five days of fun and learning at NASA’s Space Camp. The selection process involved two phases — first was the preliminary online registration, while the final stage featured a live quiz to obtain the top 12 winners. Students aged 9 to 18 years were encouraged to register and join the online activation.
With 185 stores operating worldwide, LuLu is the fastest growing retail chain across 10 countries, which include the GCC, India, Egypt, Indonesia, and Malaysia. Founded in the early 1990s, it has successfully expanded to different parts of the world, garnering more than 1,600,000 shopping patrons everyday.
LuLu is one of the favorite shopping destinations in Saudi Arabia, where it offers a broad selection of international products. It is one of the Middle East’s top employers with its workforce numbering to 50,000.