OSN partners with leading Arabic children’s edutainment platform, Lamsa

Badr Ward, chief executive officer and founder of Lamsa, and Neil Martin, chief commercial officer, OSN.
Updated 22 December 2017

OSN partners with leading Arabic children’s edutainment platform, Lamsa

OSN, the region’s leading entertainment network, has partnered with the Middle East and North Africa’s award-winning Arabic children’s edutainment provider, Lamsa, for an easy-to-use, child-friendly mobile app.
“The collaboration represents a mutual value-driven initiative that amplifies OSN and Lamsa’s focus on delivering engaging, culturally relevant and interactive content experiences for families across the region,” a press release said.
As part of the strategic partnership, OSN will facilitate a one-year free subscription to the app on selected subscription packages, guaranteeing access to all-new programs, while assuring unrivalled value for children and families.
With more than 10 million users across the region, the app is ranked at No.1 in the “Kids” and “Family” categories on iTunes and the Play Store, offering hundreds of interactive edutainment options for children across the region.
Neil Martin, chief commercial officer, OSN, said: “Our customer is at the very heart of every OSN partnership with the objective of delivering the utmost convenience and value-added digital experiences for families across the region. Now, through OSN’s partnership with Lamsa, digital natives with Arabic as their mother tongue will be able to engage in valuable edutainment using the easy-to-navigate mobile app, bringing about what we believe to be a great opportunity to engage our younger audience and families in a meaningful and valuable manner.”
Badr Ward, chief executive officer and founder of Lamsa, said: “Our partnership with OSN will take Lamsa to new heights, exposing our leading Arabic content to even more unique users and creating new stories and learning experiences for all the children we touch with Lamsa.”

Our partnership with OSN is in line with our vison of ‘Empowering generations, one child at a time’.”
Lamsa recently won the Etisalat Digital Book of the Year award, as well as Google’s children’s app of the year 2017.
Lamsa which means “touch” in Arabic, is based on the concept that children have a world of imagination, learning and creativity at the tap of a finger.


Movie time at Riyadh’s Atyaf Mall with Vox

Updated 19 January 2020

Movie time at Riyadh’s Atyaf Mall with Vox

Atyaf Mall, in partnership with Majid Al-Futtaim’s Vox Cinemas, launched a cinema facility of 11 screens and 650-seating capacity. The eighth branch of Vox Cinemas in Saudi Arabia was inaugurated by Mohamed Al-Hashemi, country manager of Majid Al-Futtaim Ventures, in the presence of Shehim Mohammed, director of LuLu Saudi Hypermarkets, and Dr. Mohammed Al-Rowaished, CEO of Hewar Al-Rabie Company. 

The new cinema facility features seven standard cinemas, two VIP provisions, and two kids’ movie houses. Apart from refreshment counter favorites like popcorn, snacks and beverages, Vox Cinemas in Atyaf Mall offers a Nutella Bar, and Kitchen 35, a bakeshop with artisan breads and pastries and fresh juices in one entertainment venue. 

Mohammed, director of LuLu Saudi Hypermarkets, said: “We are proud to launch another entertainment venue for our dynamic customer base who considers Atyaf Mall as its home for lifestyle needs. We extend our biggest gratitude to our partners from Majid Al-Futtaim in making this project possible with innovative and customer-focused experiences and offerings on hand.”

Managed by LuLu Properties, the shopping mall and property development team of LuLu Group, Atyaf Mall houses conducive places for shopping, dining and leisure, along with a lineup of global brands, and a 220,000-square-foot LuLu hypermarket. From Matalan to H&M, Saco, and Red Tag, the fashion collection is expected to highlight the latest clothing lines and footwear pieces every season, alongside a food court and seven new restaurants that will soon showcase global flavors. 

“With these new concepts introduced in the mall, Atyaf Mall will continue to satisfy the evolving and adventurous lifestyle demands of the new age of Riyadh’s growing market,” Mohammed added.