OSN partners with leading Arabic children’s edutainment platform, Lamsa

Badr Ward, chief executive officer and founder of Lamsa, and Neil Martin, chief commercial officer, OSN.
Updated 22 December 2017

OSN partners with leading Arabic children’s edutainment platform, Lamsa

OSN, the region’s leading entertainment network, has partnered with the Middle East and North Africa’s award-winning Arabic children’s edutainment provider, Lamsa, for an easy-to-use, child-friendly mobile app.
“The collaboration represents a mutual value-driven initiative that amplifies OSN and Lamsa’s focus on delivering engaging, culturally relevant and interactive content experiences for families across the region,” a press release said.
As part of the strategic partnership, OSN will facilitate a one-year free subscription to the app on selected subscription packages, guaranteeing access to all-new programs, while assuring unrivalled value for children and families.
With more than 10 million users across the region, the app is ranked at No.1 in the “Kids” and “Family” categories on iTunes and the Play Store, offering hundreds of interactive edutainment options for children across the region.
Neil Martin, chief commercial officer, OSN, said: “Our customer is at the very heart of every OSN partnership with the objective of delivering the utmost convenience and value-added digital experiences for families across the region. Now, through OSN’s partnership with Lamsa, digital natives with Arabic as their mother tongue will be able to engage in valuable edutainment using the easy-to-navigate mobile app, bringing about what we believe to be a great opportunity to engage our younger audience and families in a meaningful and valuable manner.”
Badr Ward, chief executive officer and founder of Lamsa, said: “Our partnership with OSN will take Lamsa to new heights, exposing our leading Arabic content to even more unique users and creating new stories and learning experiences for all the children we touch with Lamsa.”

Our partnership with OSN is in line with our vison of ‘Empowering generations, one child at a time’.”
Lamsa recently won the Etisalat Digital Book of the Year award, as well as Google’s children’s app of the year 2017.
Lamsa which means “touch” in Arabic, is based on the concept that children have a world of imagination, learning and creativity at the tap of a finger.

Hyundai unveils new technologies to maintain clean air in vehicles

Updated 09 August 2020

Hyundai unveils new technologies to maintain clean air in vehicles

Hyundai Motor Group has announced new technologies to improve the quality of air in vehicles and create a more pleasant indoor environment for customers.

Recognizing the growing concern about air quality, the group unveiled three new air-conditioning technologies — After-Blow, Multi-Air Mode, and Fine Dust Indicator. The technologies will be introduced initially on select models in Korea and expand to upcoming Hyundai vehicles worldwide in the future.


After-Blow dries the condensate on the evaporator and suppresses mold growth in the air-conditioning system, which can cause an odor during hot weather. After the engine is turned off and the condensate on the evaporator drains naturally for about 30 minutes, After-Blow activates for 10 minutes to dry the evaporator and any condensate leftover in the air passage. The air-conditioning system automatically allows influx of outside air during this time to prevent humidity from building up.

The technology uses an intelligent battery sensor (IBS) to monitor the battery and stops functioning when the battery is low, allaying any concerns about battery discharge.

Multi-Air Mode

Multi-Air Mode uses multiple vents for air conditioning and heating to create a more pleasant indoor environment with gentle wind. When this mode is activated, the air is dispersed to the newly added multi-air slots in the driver and passenger seats in addition to the normal air vents. The overall wind volume remains the same, but the dispersion of wind reduces direct air contact and softens the air. This mode can be switched on and off based on the preference of the driver.

Fine Dust Indicator

Fine Dust Indicator measures the air inside the vehicle in real time and delivers digitized information, allowing the driver to better manage the air quality. The indicator displays the concentration and pollution level of ultrafine particles (PM 2.5) inside the vehicle using integer numbers and colors for better visibility to the user. 

If the level of ultrafine particles exceeds 36 μg /m3 while the function is active, the air-cleaning mode will run to purify the air in the vehicle. The air-cleaning system automatically sets the air volume between 3 and 8 and switches to air-recirculation mode and activates the air conditioning system to reduce indoor humidity. If the air does not improve in air-cleaning mode, it can also serve as a reminder to the driver to replace air-conditioner filters or to clean contaminated seats and mats.