Sharp drop in ratings for Grammy Awards this year

Bruno Mars
Updated 30 January 2018

Sharp drop in ratings for Grammy Awards this year

LOS ANGELES: The US television audience for Sunday’s Grammy Awards on CBS Corp. fell by more than six million viewers, CBS said on Monday, after a show that was criticized for political jibes and wins for Bruno Mars at the expense of innovative rapper Kendrick Lamar.
Citing Nielsen data, CBS said 19.8 million Americans tuned in for the three-and-a-half-hour broadcast, from 2017 when 26.1 million people watched on television. The lowest audience for any Grammy Awards show was in 2006, which drew an audience of 17 million.
Sunday’s 60th anniversary Grammy Awards, staged in New York, saw R&B singer Mars win the top three prizes — album, record and song of the year — and three other statuettes. Lamar won five and veteran rapper Jay-Z, who had gone into the show with eight nominations, won nothing. The show got generally poor reviews. USA Today called the Grammy Awards an “out of touch embarrassment” while host James Corden was criticized on social media for lame jokes and a lackluster performance.
Some of music’s biggest stars, including Taylor Swift, Ed Sheeran and Beyonce were either not nominated or did not perform, and some of the digs at US President Donald Trump and his policies appeared to have turned some viewers off.
One of the most talked-about moments came toward the end of the broadcast when former Democratic presidential candidate Hillary Clinton, along with musicians Cher, Cardi B. and Snoop Dogg read excerpts from “Fire and Fury,” Michael Wolff’s scathing book about Trump’s first year in office.
Commentator Lars Johnson said he was not surprised at the fall.
“People listen to music to relax. The political ranting and raving made it a good night to watch something else ... which it seems many people did.”


KFC apologizes for ‘sexist’ Australian ad

Updated 21 January 2020

KFC apologizes for ‘sexist’ Australian ad

  • The ad shows a woman dressed in a short playsuit as she looks at her reflection in the window of a parked car
  • The Zinger Popcorn box ad has so far garnered over 60,000 views

KFC on Tuesday apologized for an advertisement in Australia that shows two boys ogling at a woman's low-cut top, after calls from a local campaign group to boycott the fast-food giant over the ad it called “sexist.”
The 15-second ad, which has been running on television for the past three weeks and is also posted on KFC Australia’s YouTube channel, shows a woman dressed in a short playsuit  as she looks at her reflection in the window of a parked car.
The car’s window then rolls down to show two young boys staring at the woman, before she smiles and says, “Did someone say KFC?“
The Zinger Popcorn box ad has so far garnered over 60,000 views with over 160 dislikes and 700 likes on YouTube.
“We apologize if anyone was offended by our latest commercial. Our intention was not to stereotype women and young boys in a negative light,” a spokesperson for Yum Brands-owned KFC’s South Pacific unit said.
While many viewers did not approve of the ad, some took to Twitter to label the ad “funny” and said there was no need for the company to apologize.
Collective Shout, a group which campaigns against the objectification of women, condemned the ad and said it was a “regression to tired and archaic stereotypes where young women are sexually objectified for male pleasure.”
“Ads like this reinforce the false idea that we can’t expect better from boys. It is another manifestation of the ‘boys will be boys’ trope, hampering our ability to challenge sexist ideas which contribute to harmful behavior toward women and girls,” the group’s spokeswoman, Melinda Liszewski, said.
Last month, exercise bike maker Peloton Interactive Inc. faced heavy criticism for its Christmas advertisement, in which a woman receiving the company’s bike as a gift from her husband was called “sexist” and “dystopian” on social media.
Some said the husband was “controlling” and “manipulative” as buying his wife an exercise bike suggested that she needed to lose weight.
Both ads were criticized nearly a month after they were first published on online media and television.