Saudi Art Council exhibition presents 'Jina Min Al-Taif'

1 / 4
A man showcases his calligraphy at the art exhibition. (AN Photo)
2 / 4
Drums can be seen at the art exhibition. (AN Photo)
3 / 4
The event shed light on the history as well as the culture of Taif in different forms of art, from music and calligraphy to photography and virtual reality. (AN Photo)
4 / 4
The event shed light on the history as well as the culture of Taif in different forms of art, from music and calligraphy to photography and virtual reality. (AN Photo)
Updated 24 February 2018

Saudi Art Council exhibition presents 'Jina Min Al-Taif'

JEDDAH: The 21,39 art exhibition turned the old, abandoned corners of the Pepsi Co. factory into a spectacular work of art through the sounds and colors of Taif’s rich culture on Friday. The event was to bring people together to celebrate and learn about the city.
“For us, old and abandoned is exactly what the Saudi Art Council looks for when it comes to activating and creating exhibitions because it may be dead for most people, but for us there is so much history here, and to have people come and visit is a rare opportunity,” Nada Sheikh-Yasin, manager at the Art Council, told Arab News when asked about the reason for choosing the location.
She explained that the event is new, and it is the last day the Pepsi Co. factory will hold an art exhibition.
The event sheds light on the history as well as the culture of Taif in different forms of art, from music and calligraphy to photography and virtual reality.
Locals and expatriates all gathered at the site to witness the event. “I think it’s a great event. We started off at the Saudi Art Council in Gold Moore, then came here tonight. It looks interesting and I highly recommend that everybody attends,” said Nati Marvidis, who attended the exhibition.
The event took off to the beautiful sound of the Oud (musical instrument), through the live performance of Sa’ad Al-Atif and his group. People enjoyed the music very much, clapped their hands, sang along and expressed their affiliation with Taif’s heritage.
Artist Sa’ad Al-Atif explained that the sound of Taif’s music is different from any other musical sound in the Kingdom. It has sounds specific to the city of Taif.
Taghreed Wazna, photographer and attendee, said: “It is the first time we have an event dedicated to the people of Taif, their culture, tradition and lifestyle. The rose factory was presented in a new and creative way by artist Hassan Mabrook. Many people here in Jeddah have no knowledge of the rose factory, and how they make rosewater and rose oil.”
She added: ”I have also discovered amazing photographs taken by photographers from the Association for Culture and Arts in Taif. This event taught me so much about Taif’s architecture, buildings, traditional music and dances.
“I would like to thank the Saudi Art Council for cooperating with the Association for Culture and Arts in Taif and their manager, artist Faisal Al-Khudaidi,” said Wazna.


TheFace: Deema Al-Jaafari, Saudi entrepreneur

Updated 24 January 2020

TheFace: Deema Al-Jaafari, Saudi entrepreneur

  • I truly believe that if you set limits to your abilities you will never be able to exceed them
  • I founded Teak Woodwork in Alkhobar which has extended its services to cities including Jeddah and Riyadh

For nine years, I was the only child in my family. My father was a very independent, strong character and I learned a lot from him.

Having started from zero, he taught me to work hard, seek perfection and always believe that anything was possible if you set your mind to it. 

My mother was very easy going and encouraging. She really believed in me and was always supportive. There was a balance at home for me with these two different characters.

Some people might think that being an only child for quite some time, I was spoiled and dependent. But that was never the case and I have an amazing relationship with my little sister Maha; she is my best friend.

My father works in pharmaceuticals and is chairman of the board of directors at Al-Dawaa Medical Services.

My mother was a schoolteacher before entering the world of business, and my sister is a chemical engineer. Though we are a very diverse family, we all have an appreciation for art which is evident in our household. My mother is an artist and art collector too.

I do not have a role model; there are many people I look up to in the business world and in my social life. 

I studied software engineering and worked in that field for almost a year, but although I learnt a lot I wanted more from my career. Software engineering made me think and solve problems in a different way and it played a major role in how I operate in the field of business.

I worked at Al-Dawaa for almost two years and found that I was more attracted to business and marketing than the technical side of things. That is when I decided to take on the family business, Waleed Al-Jaafari Establishment.

I run PIECES, a retail store I founded in Alkhobar in 2012 and later opened a branch in Riyadh in 2014. Now, we are working to make it an online business too.

I noticed that there was a demand in the Kingdom for custom-made furniture, and although some stores offered the service there was little choice. So, I decided to provide high-quality furniture made in Saudi Arabia.

In 2015 I founded Teak Woodwork in Alkhobar which has extended its services to cities including Jeddah and Riyadh. My father has other branches dealing with different fields, but I opted to run the retail store and woodwork services. 

I truly believe that if you set limits to your abilities you will never be able to exceed them. Once you realize that there are no limits, all doors will open for you.