Maya Ahmad: Sleepless in Sri Lanka

Maya Ahmad
Updated 20 March 2018

Maya Ahmad: Sleepless in Sri Lanka

DUBAI: Lebanese makeup artist and vlogger Maya Ahmad has been soaking up the sun on vacation in Sri Lanka. “I do not want to leave this place,” Ahmad wrote on Instagram on Monday. “Most amazing vacation and the weather was PERFECT!” She waxed lyrical about the view of coconut trees and the ocean from her room at Shangri La’s Hambantota Resort on Sri Lanka’s south coast: “Waking up to this is priceless!” she wrote.
A post from her last night in the resort, however, suggested waking up might have been tough on her final morning. “I can’t sleep, so here is another photo from today,” she wrote, posting an image of herself in a flowing white blouse-skirt combo from Missguided, the UK fashion label founded by Anglo-Indian designer Nitin Passi and favored by celebs including singer Nicole Scherzinger.
Ahmad might have been on vacation, but she still found time to put together her latest video tutorial — on makeup that survives humidity — for her 1 million Instagram followers.
Ahmad has become a major social-media influencer in the Arab world, with over 500,000 subscribers to her YouTube channel. Late last year, she was featured alongside fellow Dubai-based Instagrammer Hadia Ghaleb in an episode of E!’s three-part reality show “My Fabulous M.E.” The show focused on six of the Middle East’s most popular fashion influencers, including Kuwaiti stars Fatima Almomen and Dana Al-Tuwarish, and Lebanese bloggers Nour Arida and Lana El-Sahely.
Ahmad also used her Sri Lanka trip to catch up on some reading, it seems. Her post of “some must-have vacation items” included a copy of “The Monk Who Sold His Ferrari,” Robin Sharma’s self-help bestseller and aspirational-quote-poster filler.


French-Moroccan label Casablanca presents new collection via video

Updated 12 July 2020

French-Moroccan label Casablanca presents new collection via video

DUBAI:  Due to the ongoing coronavirus pandemic, Paris Men’s Fashion Week looked a lot different this season, with many brands showcasing their latest collections in a digital-only format. 

For Spring 2021, Paris-based label Casablanca transported its fans to sunny Hawaii for its newest menswear offering entitled “After the Rain Comes the Rainbow” – Hawaii is nicknamed the “Rainbow State” – with a video that was streamed on the brand’s Instagram and YouTube accounts.

“The narrative of this show is that it’s kind of like a souvenir of our trip to Hawaii,” Charaf Tajer, the French-Moroccan designer who spearheads the label, told Paper Magazine. “We were very much into the idea of after-COVID and how even more we always cling to the idealist type of thinking and the love of nature, architecture and culture in general. I think we can bring a message of hope.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CasablancaⒸ (@casablancabrand) on

Tajer, who got stranded in Maui for over a month during lockdown paid homage to the Pacific state by way of a kaleidoscopic collection of knitwear, polo tops, tennis shorts, tailored suits and printed button-ups in a colorful color palette of blush pink and ocean blue inspired by the archipelago’s natural landscape.;

Classic denim jackets embroidered with shell motifs and the brand’s upcoming New Balance 237s also punctuated the collection. 

You can check out the brand’s Spring 2021 virtual presentation in the video above.