Find out what went down at Dubai’s modest fashion extravaganza

Atlanta-based brand Huda Nagassi also took part. (Photo supplied)
Updated 04 April 2018

Find out what went down at Dubai’s modest fashion extravaganza

DUBAI: The Islamic Fashion Design Council (IFDC) just wrapped up a successful modest fashion event in Dubai after six days of meet and greets, fashion shows and pop-up shopping opportunities.
Dubbed Pret-A-Cover Buyers Lane, the inaugural showcase of cutting-edge modest fashion took place from March 28 to April 2 in Dubai’s chic City Walk shopping district.
Event organizers put on startling, tech-savvy shows using a high-definition projection system that showcased 90-second videos by each of the participating designers. The multi-platform projections included water curtains for holographic effect and LED screens, which gave designers a powerful platform to bring their brand to life.
“We’re trying to be revolutionary,” Alia Khan, chairwoman of the IFDC, told Arab News before the event.
“We felt that the fashion week model presented a lot of issues for the industry which weren’t being addressed. Designers weren’t getting proper exposure, orders weren’t getting placed, and people weren’t able to connect with their work in a meaningful way. We wanted to create a base for engagement.”
The self-declared “modest fashion and design week” took place between 10.00 a.m. to midnight every day and sought to turn the conventional fashion show format on its head through a program of video shows, interactive pop-ups and social media competitions.
A raft of international designers took part in the event, including Talabaya, a brand that describes itself as the result of a marriage between Middle Eastern elegance and minimalist European style, and Huda Nagassi, an Atlanta-based brand founded by business mogul Andre Amos, marketing guru Jabari Abdullah Huda Salaam and fashion designer Yasmin Hu.
Other notable design houses that took part in the event included The Modist, The Hijab Lee, Astel and Blue Meets Blue.
Pret-A-Cover Buyers Lane took place with the support of the Dubai government’s Islamic Economy Development Center and came at a time when modest fashion is gaining mainstream interest across the board, with several retailers and brands — such as Dolce & Gabbana, Uniqlo and Burberry — entering the field. The estimated $250 billion international industry is projected to grow exponentially to be worth almost $370 billion by 2020, according to a recent Global Islamic Economy report.
Headquartered in New York, the IFDC has offices in 10 countries and is seeking to encourage the success of the modest fashion and design industry by ensuring the major players have access to an international market of style-savvy consumers.


Elle Fanning poses in fairytale Reem Acra gown

Elle Fanning stars in ‘Maleficent: Mistress of Evil.’ (Getty)
Updated 23 October 2019

Elle Fanning poses in fairytale Reem Acra gown

DUBAI: Hollywood actress Elle Fanning, the star of Disney’s latest fairytale flick “Maleficent: Mistress of Evil,” just posed for a photoshoot in an ethereal gown by Lebanese designer Reem Acra.

The star posed alongside Angelina Jolie for People magazine wearing a blush gown by the designer.

In the series of playful images, Fanning wears a horned headpiece — usually worn by Jolie’s character, Maleficent — and a gown with a sweetheart neckline and beaded bodice. The geometric beading runs across the length of the gown, which also features a barely-there belt to cinch in the waist and a spray of tulle at the hip.

“Fairytale magic. @ElleFanning wears #ReemAcraBohemianDisco while promoting her latest film #Maleficent2,” the Lebanese fashion house posted on its Instagram account.

In “Maleficent: Mistress of Evil,” the sequel set six years later, Maleficent hardly lives up to that title, but rumor would have it otherwise. The story of the sleeping beauty Aurora (Fanning) has spread across the land, painting Maleficent as the villain, rather than the one whose love saved her. Now, as Aurora plans to marry Prince Phillip (Harris Dickinson), Maleficent must meet the neighboring Queen Ingrith (Michelle Pfeiffer), who wishes to destroy Maleficent and her magical world.

While the film features a lot of violent spectacle, the inner conflict of the lead characters themselves is whether they are strong enough to resist becoming violent, rather than the inverse.

“That’s something that isn’t portrayed a lot on screen — a lot of princesses grew up and they said, ‘Well, we’re going to make her a strong princess, and we’re going to make her tough, so we’re going to make her fight!’ Is that what being a strong woman means? We’re going to have to have a sword and armor on and fight? Aurora can do that in a different way, in a pink dress. It’s beautiful that she keeps her softness and vulnerabilities as her strengths,” Fanning told Arab News in a previous interview.

“Maleficent: Mistress of Evil” debuted atop the North American box office at the weekend, but the big-budget fantasy flick fell far short of expectations, industry figures showed Monday.

The film took in $36.9 million, but that was well shy of projections that it would earn $45 million and a sharp drop-off from the first film’s $69.4 million launch in 2014.