Philippines says wants to probe Facebook over data breach

Facebook CEO and founder Mark Zuckerberg testifies during a congressional hearing in Capitol Hill on Wednesday, April 11 regarding privacy breaches on the social media network. (AFP)
Updated 13 April 2018

Philippines says wants to probe Facebook over data breach

MANILA: The Philippine government said Friday it was investigating the breach of data of its citizens who use Facebook, after a massive leak of user information to British political consultancy Cambridge Analytica.
Manila’s National Privacy Commission has written to Mark Zuckerberg requiring the Facebook chief to submit to the government body documents that would shed light on the scope and impact of the leak on Filipino users.
“We are launching an investigation into Facebook to determine whether there is unauthorized processing of personal data of Filipinos,” said a copy of the letter, released to the press Friday.
The letter, dated Wednesday, said 1.18 million Filipino Facebook users “may have been affected by the Cambridge Analytica incident.”
“The Philippines has exceeded user growth projections and now has more than 67 million active Facebook users. It is our duty to protect the data privacy interests of these users, and to provide those affected with avenues for redress,” the letter added.
The Facebook founder apologized in US congressional hearings this week over how his company has handled the growing furor over online privacy.
Zuckerberg said Facebook had “failed” to protect people’s information following the use by Cambridge Analytica of data scraped from 87 million Facebook users to target political ads ahead of the 2016 US presidential election.
Separately, Philippine President Rodrigo Duterte Friday rejected suggestions in the local press that his election campaign team worked with Cambridge Analytica in his successful 2016 presidential run.
“I don’t know them. Honestly, I don’t believe in surveys,” he told a news conference in his southern home city of Davao.
“And why would I pay these fools from Cambridge to work for my campaign? I might have lost with them,” he added.
The local press this week published a photograph supposedly showing Duterte election campaign officials sharing a meal with the Cambridge Analytica chief executive in 2015, a year before the presidential election.


The most visible brands of 2020 are…

Updated 03 July 2020

The most visible brands of 2020 are…

  • A large percentage of the pictures of the swoosh logo depicted international football players Neymar, of Brazil, and Argentinian star Lionel Messi
  • Portuguese footballer Cristiano Ronaldo was one of the top-photographed people in Adidas clothing

DUBAI: A strong visual element is a must-have for brands. Many of the world’s iconic brands can be recognized simply by their visual imagery from Nike’s swoosh to McDonald’s golden arches.

Today, every smartphone user is a photographer in some form resulting in more and more visual elements in social and digital conversations.

With this in mind, research and analysis company Brandwatch conducted a study of 40 million images containing logos to find the most photographed brands.

“For brands, the images consumers share provide a window into how their products or advertisements are seen in the wild – how they’re used, the context they appear in, and more,” the firm’s report said.

In fact, only 14.7 percent of the images studied featuring the most visible logo of 2020 actually mentioned the brand in the accompanying text.

“Being able to analyze images effectively, especially when there is so much that could be missed in traditional text-based searches, is vital to uncovering previously hidden insights,” the report added.

Argentina’s Lionel Messi sporting Barcelona’s Nike strip. (Reuters)

Nike: Brandwatch’s analysis found that a large percentage of the pictures of the logo depicted international football players Neymar, of Brazil, and Argentinian star Lionel Messi wearing Nike attire.

Although the logo appeared in numerous images of people practicing fitness in some form, there were thousands of images of individuals posing in relaxed positions wearing Nike clothes.

Despite empty stadiums and social-distancing measures in place this year, the most common setting for the logo to be featured in was an arena.

People appeared most in Nike logo images, but sneakers shoes also brought in thousands of mentions.

Portugal’s Cristiano Ronaldo sporting Juventus’ Adidas strip. (Reuters)

Adidas: Portuguese footballer Cristiano Ronaldo was one of the top-photographed people in Adidas clothing, if not in the whole world.

Similar to Nike, arenas and crowds were common in Adidas logo images, which was surprising given the lack of crowds in the last few months.

“Something unexpected that pops up in the top scenes is romance, referring to people in athleisure embracing each other (in an SFW sense) or in other cute settings,” said the report.

Unlike Nike, images featuring the Adidas logo largely showed sports activities. “Speech is an unexpected addition to the list of common actions associated with Adidas logo images – these mentions actually come from quotes posted from soccer player Marcus Rashford (Manchester United and England), who has spoken out about making sure vulnerable children don’t go hungry in 2020,” added the report.

Similar to Nike’s analysis, people were the most common subject to appear in Adidas logo images. T-shirts were also widely shared, unlike Nike images which featured shoes and sneakers a lot more.