Over 52% Saudi women reject myth about their lack of employment skills

In this file photo, a Saudi woman works inside the first all-female call centre in the Kingdom’s security sector, in Makkah, Saudi Arabia. (Reuters)
Updated 28 April 2018

Over 52% Saudi women reject myth about their lack of employment skills

  • The research is part of LinkedIn’s “Hear It From Me” (Esmaaha Menni) campaign which encourages women in Saudi to showcase their skills and build their professional brand on the platform.
  • More than 63 percent of Saudi women members have completed their bachelor’s degrees, exceeding other developed countries.

JEDDAH: More than 52 percent of women in Saudi Arabia believe that the perception that they are not equipped with the necessary skill sets to join the workforce in the Kingdom is the biggest myth hindering their success and employment. This is according to new research from LinkedIn, the world’s largest professional network with more than 546 million members.
At the same time, more than 60 percent of Saudi women and recruiters agree there is great progress and efforts in the Kingdom toward achieving Saudi Arabia’s vision to increase women’s participation in the workforce from 22 to 30 percent by 2030.
The research is part of LinkedIn’s “Hear It From Me” (Esmaaha Menni) campaign which encourages women in Saudi to showcase their skills and build their professional brand on the platform in order to be found and hired for key roles across Saudi companies, fulfilling the country’s 2030 strategy goals.
According to the research, one in two (52 percent) recruiters believe that gender equality leads to higher productivity, while 40 percent believe the key benefit of hiring men and women equally is that it advances a creative culture, indicating a willingness to provide more opportunities for women.
However, while they are ready to join the workforce, 37 percent of Saudi women believe employers still need to do more to hire them in key roles and more than a third (38 percent) find that the hardest thing about getting a job in Saudi Arabia is finding the right opportunity to match their expectations.
Looking at LinkedIn’s insights, it was noted that more than 63 percent of Saudi women members have indicated completing bachelor’s degrees, exceeding other developed countries, such as the United States which comes in at 57 percent. On the other hand, more than 17 percent have completed a master’s degree, demonstrating the efforts Saudi women are taking in equipping themselves with the necessary knowledge and skill sets. The top three fields of study for women in Saudi are business management and administration, followed by computer science and health science.
There are currently various efforts from companies and entities in the Kingdom that support gender diversity. Among them are Takamol, the government company and partner of the Ministry of Labor and social development in Saudi Arabia which directly supports women’s employment in the Kingdom.
Dr. Ahmad Al-Yamani, CEO of Takamol said: “Since the establishment of Takamol Holding, the employment of women and increasing their participation in the workforce has been a crucial priority and one of the reasons behind the success of the firm’s initiatives and projects.
“In fact, women make up 33 percent of the total number of employees at Takamol. In line with the Saudi Vision 2030 which aims to increase women’s participation in the workforce, Takamol Holding launched several programs to empower women in the Saudi workforce including Wusool, Qurrah, Tojjar, which is an electronic platform, and Bahr.
“At Takamol Holding, we will continue, through our social development partnerships, to support all initiatives and projects aligned with the Vision, which can only be achieved through the mutual cooperation of both men and women who are able to fulfill our highest ambitions and contribute to a positive economy.”
In recent months, great progress has been made in the Kingdom specifically for women to obtain leading positions in the Saudi workforce. One great example is Dr. Hayat Sindi, who was one of the first female members to join the consultative assembly of Saudi Arabia. She is also a member of the Advisory Board of the UN Secretary-General as well as a UNESCO goodwill ambassador.
Commenting on the role of society to help women enter the Kingdom’s workforce, Sindi said: “Indeed, a lot is being done in Saudi Arabia to empower women. Over the coming few years, it is crucial that we continue to take positive action to increase women’s role in major industries such as science and technology. This can be achieved through making careers in these industries more accessible and attractive to women.
“We also need to continue extending our support to more women professionals to help transform them into leaders in their respective fields through providing the courses and education needed. This will help unleash women’s potential faster and would be a win for society.”
Reem Mohamed, head of public sector for KSA at LinkedIn, said: “Our main mission is to connect everyone in the global workforce with economic opportunity. Today we have around 4,500 job opportunities available in Saudi Arabia on LinkedIn and so we are encouraging professionals to use our platform to build their professional brand and as a result become more visible to potential employers and recruiters.”
She concluded: “In this new era, creating a skilled and balanced workforce can only be achieved through collaborative actions from both sides. LinkedIn’s role is to bridge the gap between employers and professionals by providing a platform where these two audiences can easily find and connect with each other. For the women who are keen to further their careers, they need to ensure they are visible to recruiters by using platforms such as LinkedIn, so they can start to change this narrative, and the Kingdom can thrive by creating a more productive and creative workforce.”


Sunsilk’s Color Run returns to Riyadh

‘The Happiest 5k on the Planet’ is set to turn Riyadh colorful on Oct. 26. (Photos/Supplied)
Updated 51 min 4 sec ago

Sunsilk’s Color Run returns to Riyadh

  • The General Entertainment Authority is bringing The Color Run back to the Kingdom following the success of the Alkhobar event

RIYADH: The Color Run presented by Sunsilk is returning to Saudi Arabia! The countdown to “The Happiest 5k on the Planet” is on, with The Color Run bursting onto the streets of Riyadh on Oct. 26.
The event is part of the GEA’s efforts to attract top entertainment to Saudi Arabia. The Color Run — now the largest running series in the world — will be making its vibrant return to the Kingdom’s two biggest cities, with over 15,000 expected to participate in each location.
The Riyadh event follows the Kingdom’s extremely popular inaugural Color Run, which took place in Alkhobar in March and saw over 10,000 people run, jog, walk and skip their way along the 5 km course.
To date, The Color Run has been hosted in more than 40 countries with over 7 million runners participating in the event. It is untimed and sees thousands of participants covered from head to toe in an array of different colors throughout the course before collecting their medals at the finish line. The only rule is that those taking part must cross the finish line covered in color and have fun while doing it!
The non-competitive run is not only an opportunity to create perfect memories — and Instagram posts — but also serves as a celebration of health, happiness and individuality. The GEA, a core pillar under the Saudi government, is supporting the event as part of its continued efforts to enrich the lifestyle of residents as part of the Kingdom’s Vision 2030 reform plans and in line with the nation’s Quality of Life Program 2020.
The first of the upcoming events will be hosted as part of Riyadh Season, considered to be the biggest entertainment event in the capital city, with activities catering to sports, music, theater, fashion and much more.
Ahmed Al-Mehmadi, executive director of communications at the GEA said: “We are thrilled to be bringing The Color Run presented by Sunsilk to Riyadh. We witnessed an incredible turnout in Alkhobar and we have every confidence this event will attract even more people who want to engage in a healthy activity that combines fun and exercise. Its vibrancy matches the aims of the GEA and the Quality of Life Program 2020 objectives to support and create new options that boost participation across cultural, entertainment and sports activities.”
Kristen Biegler, spokesperson for The Color Run said: “Since its inception in 2012, The Color Run has had become a global phenomenon, and we are very excited to be returning to Saudi Arabia. The response in Alkhobar was truly amazing and we are extremely excited to bring ‘The Happiest 5k on the Planet’ to Riyadh. Our top rule is that everyone has fun — it is up to you whether you run, jog, walk or even skip your way to the finish line.”
Once the 5 km is over, the fun will continue at the Finish Festival, a larger-than-life celebration equipped with music, dance-offs, fun and games and massive color throws, which create millions of vivid color combinations!