Fashion Forward Dubai pop-up store returns to Saudi Arabia

Fashion Forward Dubai will present a carefully curated selection of the best apparel and accessory designers from the region. (Photo/Supplied)
Updated 23 May 2018

Fashion Forward Dubai pop-up store returns to Saudi Arabia

  • FFWD will present a carefully curated selection of the best apparel and accessory designers from the region
  • The pop-up is driven by Fashion Forward’s mission to promote, celebrate and develop the region’s leading fashion talents

DUBAI: Fashion Forward Dubai (FFWD), the Middle East fashion platform, returns for a second edition of their pop-up store in Saudi Arabia’s Rubaiyat department store in Jeddah from May 25 to June 15.

FFWD will present a carefully curated selection of the best apparel and accessory designers from the region including Anaya, Atelier Zuhra, Arwa Al Banawi, Baruni, Beige, Bint Thani, Hessa Falasi, Lama Jouni, Nasiba Hapiz, Sara Altwaim, Shahad Rehami and Sarah’s Bag. 

The pop-up is driven by Fashion Forward’s mission to promote, celebrate and develop the region’s leading fashion talents. Endorsed by the Dubai Design and Fashion Council (DDFC) and supported by Dubai Design District (d3), the initiative is dedicated to supporting the evolving regional fashion ecosystem in its pursuit of attaining commercial success and widening reach into new markets.

“Fashion Forward has decided to partner with the prestigious Rubaiyat for its second edition as we firmly believe in the synergy that this partnership brings to all parties involved. We were thrilled with the success of the designers in last year’s pop-up and are enthusiastic about the opportunity to continue nurturing our designers in growing retail markets, such as KSA,” said Bong Guerrero, CEO and co-founder of FFWD.

ANAYA: Named after the designer’s daughter and inspired by her creativity and drive to follow her dream of building a fashion empire for the power women of the new era. In 2010, Chathuri won the International Young Fashion Entrepreneur award from the British Fashion Council at London Fashion Week for her startup company ANAYA. 

ATELIER ZUHRA: Atelier Zuhra was established in 2015 under business entrepreneur Mousa Al-Awfi, who supported her dream to build a couture atelier in Dubai and dress up women with glamor and perfection. Zuhra passed her dream to her daughter Rayan Al-Sulaimani, who raised the bar by scaling up the designs to a more sophisticated and outstanding quality. 

ARWA AL BANAWI: Like her eponymous label, Saudi-born designer Arwa Al-Banawi is an eclectic mix of contrasts. Designed for the subtle woman, her aesthetic is both classically cool and feminine — earning her recognition from Vogue.com and a finalist position at Jeddah Vogue Fashion Experience.

BARUNI: Created by Fadwa Baruni, the Baruni brand is strongly led by regional and local cultural influences as well as the colors and textures of nature, developing a signature style for the Baruni collection. 

BEIGE: Launched in 2017 by Muna Al-Othaiman, contemporary womenswear brand Beige fuses clean silhouettes with impeccable tailoring, evoking timeless modernity. 

BINT THANI: Inspired by art and architecture since its inception in 2012, BINT THANI offers curated collections that amplify the brand’s DNA of feminine and wearable styles for an international, design-orientated customer. 

HESSA FALASI: An Emirati brand established in 2011 in Dubai and inspired by Arabic culture, where traditional abayas are given a modern twist with a variety of high-quality fabrics, a kaleidoscope of colors in on-trend fashion. 

LAMA JOUNI: Lama Jouni is a high-end ready-to-wear label created in November 2013 in Paris. The name of the brand represents the designer and founder of the company. 

NASIBA HAFIZ: The woman who wears Nasiba Hafiz is not afraid to try new things and is not restricted by background, place or time. She has traveled the world and knows how to inject her heritage into a style that is particularly hers. 

SARA ALTWAIM: Born to a family of art lovers, Sara Altwaim has a passion for everything artistic. She took up writing poetry as a hobby and fashion design as her life’s passion. 

SHAHAD REHAIMI: Shahad Rehaimi’s Abaya collection is extravagantly unique and caters to trendy women. She aims to demonstrate every woman’s perfection through different fashionable styles.  

SARAH’S BAG: Dynamic, passionate and determined, with an epicurean’s delight in beauty and art, founder and creative director Sarah Beydoun designs handbags and accessories that are known for their intricate craftsmanship, attention to detail and vibrant, high-spirited appeal. 


Women in Egypt’s restive Sinai makes Bedouin face masks

Updated 04 June 2020

Women in Egypt’s restive Sinai makes Bedouin face masks

CAIRO: In El-Arish, the provincial capital of Egypt’s North Sinai, a group of women sew colourful Bedouin designs on masks to combat coronavirus, as an insurgency simmers in their restive region.

Egypt’s toll from the COVID-19 pandemic has reached over 28,600 cases, including more than 1,000 deaths, while North Sinai itself remains the bloody scene of a long-running Islamist insurgency.

“I learnt how to embroider when I was a young girl watching my mother,” homemaker Naglaa Mohammed, 36, told AFP on a landline from El-Arish, as mobile phone links are often disrupted.

Naglaa Mohammed lives in El-Arish. (AFP)

A versatile embroiderer, she also beads garments and crafts rings and bracelets.

Now with the pandemic, she has been designing face masks showcasing her Bedouin heritage.

Bedouins are nomadic tribes who traditionally inhabit desert areas throughout the Arab world, from North Africa to Iraq. Many have now integrated into a more urban lifestyle.

Egypt’s Bedouin textile tradition of tatriz – weaving and beading rich geometric and abstract designs on garments, cushions and purses – has been passed down from generation to generation for centuries.

It has survived in the Sinai Peninsula, whose north has been plagued by years of militant activity and terror attacks spearheaded by a local affiliate of the Islamic State (IS) group.

Security forces have been locked in a battle to quell an insurgency in the Sinai that intensified after the military’s 2013 ouster of Islamist president Mohamed Morsi.

In February 2018, authorities launched a nationwide operation against militants, focusing on North Sinai.

The beading process takes about two days for each mask, Gharib said. (AFP)

Around 970 suspected militants have since been killed in the region along with dozens of security personnel, according to official figures.

Local and international media are banned from entering heavily militarised North Sinai.

But for Amany Gharib, who founded the El-Fayrouz Association in El-Arish in 2010, the violence has not dissuaded her from keeping Bedouin heritage alive while at the same time empowering local women.

She now employs around 550 women like Mohammed – many of them casually or part-time – as part of a textiles workshop.

“The masks are composed of two layers – one inner layer directly on the face which is disinfected, and the colourful, beaded one outside,” Gharib explained to AFP.

All the women take the necessary precautions while working, including wearing gloves and masks while using sewing machines.

The finished products are washed, packed and shipped off to distribution centres in Cairo, where they are sold online in partnership with Jumia – Africa’s e-commerce giant – for about 40 pounds ($2.50) each.

The beading process takes about two days for each mask, Gharib said.

The finished products are washed, packed and shipped off to distribution centres in Cairo. (AFP)

Amid the volatile security situation, Mohammed has been able to eke out a meagre living with her embroidery skills.

“We work and are given our dues depending on the orders we get... with the masks it has been a new challenge we've tackled,” she said.

Dire economic conditions in Egypt have been even tougher for women of the Sinai since the pandemic began.

“Times are really tough for the women but we have adjusted,” Gharib said.

And while militant attacks on security checkpoints have continued, Gharib expressed confidence in the army.

“We feel a sense of security and stability with the military presence. We trust them,” she said.

The region witnessed the deadliest terror attack in Egypt’s modern history when militants killed more than 300 worshippers in a mosque in November 2017.

Gharib said that in North Sinai’s tight-knit community, each family knew someone who had been killed in an attack.

“Anyone of us who is killed, we consider them a martyr,” she said.

“We are in a war with terror... but the people have learnt to live with it.”