Start-up of the Week: Cakery that serves up style and flavor

Updated 07 August 2018

Start-up of the Week: Cakery that serves up style and flavor

  • Lalina Cakery is not only a pastry shop but also a school for those looking to learn the craft or enhance their baking skills
  • A vanilla bean cake filled with high-quality French berry jam and fresh berries on top

Lalina Cakery, an online cakery and patisserie, was established in January 2015 by Lina Ajeenah, who studied interior design at Jeddah’s Dar Al-Hekma University.
The cakery’s intricate designs and high-quality ingredients are its unique selling propositions.
“It is my profession and the background I have as a designer. It was convenient to merge my passion, which is baking, and my profession as a designer,” Ajeenah said.
The number of orders the cakery accepts depends on the season and the design required, with much effort and detail going into the designs.
“If there are cakes with detailed designs, we take fewer orders so we can execute them perfectly.”
The cakery is keen to offer something new to customers. “I don’t like to repeat the same design several times. I try to suggest new designs to customers who are up to new ideas,” Ajeenah said.
A delicious Victoria cake — “a vanilla bean cake filled with high-quality French berry jam and fresh berries on top” — is served every day and is a customers’ favorite.
Lalina Cakery is not only a pastry shop but also a school for those looking to learn the craft or enhance their baking skills.
“I organize classes all year round for different techniques and different edible materials application. Anyone can attend, and I am planning special classes for more advanced designs.”
The founder’s plans include opening a bakery, patisserie and cafe that blends design and taste.
Lalina Cakery is currently located in Jeddah, but Ajeenah plans to open an outlet in Istanbul in the near future. “Hopefully, we will franchise in the Gulf region in the next five to seven years,” Ajeenah said.


Two Holy Mosques in Saudi Arabia ready to confront health epidemics

Updated 12 min ago

Two Holy Mosques in Saudi Arabia ready to confront health epidemics

  • The Kingdom has gained experience in dealing with millions of peoples, says crowd expert

MAKKAH: The General Presidency for the Affairs of the Two Holy Mosques has announced its readiness to deal with any epidemic cases. It said that it will provide all necessary information to pilgrims and has doubled cleaning times of the courtyards and corridors of the Grand Mosque in Makkah.

The presidency said that it is raising media awareness in all languages and through informative screens to distribute the latest medical instructions and emergency developments.

Abdulhamid Al-Maliki, assistant undersecretary for services affairs at the presidency, told Arab News that the Two Holy Mosques are collaborating with public health authorities to face all possible situations.

Al-Maliki said that he has been working hand-in-hand with governmental and private agencies to distribute masks and hand sanitizer.

He added that coordination has been made with public health-related bodies to mobilize the necessary media coverage to inform all pilgrims of different nationalities wherever they may be.

The assistant undersecretary said that responding to all instructions and advice is necessary for the best handling of health issues.

Crowd expert Akram Jan said that Saudi Arabia has gained experience in dealing with crowds and millions of people, and that it was prepared to handle several sudden scenarios as well as the most difficult situations with success.

Jan said that the difficulties that accompany the presence of viruses — such as the new coronavirus — are their ability to spread and infect through contact or sneezing. He added that the Kingdom is taking precautionary measures to prevent a disaster from happening.

 

Disinfection

The floors of Makkah’s Grand Mosque are washed and disinfected four times daily as part of measures to ensure the safety of pilgrims and visitors.

Highly qualified cadres use the best technology and cleaning and sanitizing tools, said Jaber Widaani, director of the mosque’s department of disinfection and carpets. 

There are 13,500 prayer rugs at the mosque, all of which are swept and fragranced on a daily basis, he added.

Since the new coronavirus emerged in December 2019 in central China, it has sickened 82,000 people globally, with more than 2,700 deaths. The illness it causes was named COVID-19, a reference to its origin late last year.

Middle East countries have been implementing measures to protect their citizens and residents from the rising coronavirus cases.

On Thursday, Dubai’s Emirates announced a temporary ban on carrying Umrah pilgrims and tourists from nearly two dozen countries to Saudi Arabia.

The announcement came after the Kingdom placed a temporary ban on pilgrims from entering the country to perform Umrah, in an effort to prevent the spread of coronavirus.

Nearly 7 million Umrah pilgrims visit the Kingdom each year, the majority of whom arrive at airports in Jeddah and Madinah.