Start-up of the Week: Blending Western style with Saudi imagination

Updated 14 August 2018

Start-up of the Week: Blending Western style with Saudi imagination

  • “The Uniform of Femininity” and “Roots” which is inspired by her Arabian roots
  • The sense of minimalism and modernity in its creation is what we are missing in our wardrobes!

With the fashion scene witnessing a rapid transformation in the Kingdom, many creative minds have come to the fore to prove their mettle. Young Saudis are enthusiastically launching their own lines of clothing brands and carving their own niche in the field of fashion designing.
One such brand is Re:Unite. It is a stylish contemporary fashion brand with a major emphasis on formal wear. Saudi fashion designer Noora Al-Harthi established the brand in Jeddah in early 2017.
“The idea behind my designs is to redesign men’s clothing and make them wearable for women. I give them a feminine touch,” Al-Harthi said.
Al-Harthi was inspired by her father’s style, watching him dress up to work in the 1980s, especially the sharp suits he used to don during that era. Her father also encouraged her to pursue a career in fashion designing. Another aspect that motivated her to join the fashion industry was the world-renowned fashion scene in Mayfair, London.
Al-Harthi studied fashion design at Liverpool Community College. She launched her clothing line soon after her graduation.
“I want women to feel confident and serious: When you put on a suit, you feel powerful,” she said.
The designer takes her work very seriously. She explained that “suits are not easy to make, they have to be precise in measurements and well-tailored.”
Re:Unite offers high-quality timeless tailoring, jackets, coats, shirts, pants and dresses.
Her collection includes “The Uniform of Femininity” and “Roots” which is inspired by her Arabian roots.
Pointing to the collection “Roots,” she said: “It has a European look, cut and everything, but I wanted to give it a Saudi touch.”
“What makes a suit strong is its accessories — I created custom-made buttons because I wanted them to look a little more Arabian to reflect the culture and heritage. I get inspired by Saudi Arabian-themed surroundings such as camels and tents,” she added.
RUH Magazine applauded Re:Unite’s designer for her creativity in minimalism and modernity in her designs by saying: “Hats off to you, Noora Al-Harthi for introducing us to modern contemporary tailoring and showing us how real formal wear is done. Re:Unite, a ready-to-wear formal wear brand, launched its first collection in January of this year. The sense of minimalism and modernity in its creation is what we are missing in our wardrobes!”
The fabrics she uses include cotton, crepe and wool.
Re:Unite is currently offering women’s clothes, but it is planning to expand its current line by offering men’s clothes.
The designer is also planning to open her store soon. People can find Re:Unite on Instagram @reuniteofficial to have a look at the products the brand has to offer.


US State Department calls Saudi Arabia ‘important strategic partner’

Updated 25 February 2020

US State Department calls Saudi Arabia ‘important strategic partner’

  • The comments come following US Secretary of State Mike Pompeo's visit to the Kingdom
  • Pompeo discussed regional issues with King Salman and Crown Prince Mohammed bin Salman

WASHINGTON: The US State Department on Monday said Saudi Arabia was an "important strategic partner" and paid tribute to the "historical relations" between the two countries.

The comments come following US Secretary of State Mike Pompeo's visit to the Kingdom during a tour of Middle East and African countries last week.

The State Department added that Pompeo discussed regional issues with King Salman and Crown Prince Mohammed bin Salman, and said the US-Saudi Arabia relationship was a "distinct" one that went beyond confronting Iran.

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It also said that the situation in Syria was "catastrophic," while calling on Russia and Iran to do more to protect civilians and saying there was no military solution to the conflict in the country.

The department also spoke about the situation in Iraq, saying the Iraqi Prime Minister-designate, Mohammed Tawfiq Allawi, must include the Kurds and Sunnis in the formation of a government.

The US said that Iran was responsible for aggression against its interests in Iraq and said it would prevent Iraqi militias from attacking the Green Zone.