Start-up of the Week: Blending Western style with Saudi imagination

Updated 14 August 2018

Start-up of the Week: Blending Western style with Saudi imagination

  • “The Uniform of Femininity” and “Roots” which is inspired by her Arabian roots
  • The sense of minimalism and modernity in its creation is what we are missing in our wardrobes!

With the fashion scene witnessing a rapid transformation in the Kingdom, many creative minds have come to the fore to prove their mettle. Young Saudis are enthusiastically launching their own lines of clothing brands and carving their own niche in the field of fashion designing.
One such brand is Re:Unite. It is a stylish contemporary fashion brand with a major emphasis on formal wear. Saudi fashion designer Noora Al-Harthi established the brand in Jeddah in early 2017.
“The idea behind my designs is to redesign men’s clothing and make them wearable for women. I give them a feminine touch,” Al-Harthi said.
Al-Harthi was inspired by her father’s style, watching him dress up to work in the 1980s, especially the sharp suits he used to don during that era. Her father also encouraged her to pursue a career in fashion designing. Another aspect that motivated her to join the fashion industry was the world-renowned fashion scene in Mayfair, London.
Al-Harthi studied fashion design at Liverpool Community College. She launched her clothing line soon after her graduation.
“I want women to feel confident and serious: When you put on a suit, you feel powerful,” she said.
The designer takes her work very seriously. She explained that “suits are not easy to make, they have to be precise in measurements and well-tailored.”
Re:Unite offers high-quality timeless tailoring, jackets, coats, shirts, pants and dresses.
Her collection includes “The Uniform of Femininity” and “Roots” which is inspired by her Arabian roots.
Pointing to the collection “Roots,” she said: “It has a European look, cut and everything, but I wanted to give it a Saudi touch.”
“What makes a suit strong is its accessories — I created custom-made buttons because I wanted them to look a little more Arabian to reflect the culture and heritage. I get inspired by Saudi Arabian-themed surroundings such as camels and tents,” she added.
RUH Magazine applauded Re:Unite’s designer for her creativity in minimalism and modernity in her designs by saying: “Hats off to you, Noora Al-Harthi for introducing us to modern contemporary tailoring and showing us how real formal wear is done. Re:Unite, a ready-to-wear formal wear brand, launched its first collection in January of this year. The sense of minimalism and modernity in its creation is what we are missing in our wardrobes!”
The fabrics she uses include cotton, crepe and wool.
Re:Unite is currently offering women’s clothes, but it is planning to expand its current line by offering men’s clothes.
The designer is also planning to open her store soon. People can find Re:Unite on Instagram @reuniteofficial to have a look at the products the brand has to offer.


Saudi Ministry of Human Resources and Social Development reports launch of 20 initiatives

Updated 28 February 2020

Saudi Ministry of Human Resources and Social Development reports launch of 20 initiatives

  • Al-Rajhi also announced that the ministry has signed agreements and launched several initiatives to nationalize 595,000 jobs by the end of 202

RIYADH: The Minister of Human Resources and Social Development Eng. Ahmed bin Suleiman Al-Rajhi said on Thursday that the ministry has recently launched 20 new initiatives based on recommendations from entrepreneurs to help develop the Saudi labor market. Al-Rajhi was speaking at a workshop aimed at supporting private sector facilities in Saudi Arabia.

“The ministry, in cooperation with relevant authorities, launched 68 initiatives last year aiming to develop and nationalize the business sector in the Saudi labor market and address related challenges,” he said in his opening speech. “The ministry has achieved everything that was agreed on in meetings and workshops held with businessmen, and the aim of (today’s) meeting is to follow up on the sector’s needs to help develop new initiatives.”

He added that the ministry is working on measuring the impact of the 20 most-recent initiatives on the development of the Saudi labor market, explaining that they were designed to “expand the development of the private sector through automation, enable employees of the private sector to develop incentives and rehabilitation programs, and improve the organization of the labor market by implementing relevant legislation.”

Al-Rajhi also announced that the ministry has signed agreements and launched several initiatives to nationalize 595,000 jobs by the end of 2020. To date, he said, those initiatives have resulted in more than 323,000 Saudis joining the labor market, adding that the ministry is working on nationalizing engineering and health soon.

He finished by saying that the ministry will continue to assist in developing the business sector and increasing Saudis’ participation in economic and national development, in line with Saudi Vision 2030.