FCB Global names Luis Silva Dias CEO of FCB International

FCB Global names Luis Silva Dias CEO of FCB International
Luis Silva Dias, CEO of FCB International.
Updated 28 August 2018

FCB Global names Luis Silva Dias CEO of FCB International

FCB Global names Luis Silva Dias CEO of FCB International

FCB Global has announced the promotion of Luis Silva Dias to CEO of FCB International. He will report to FCB Worldwide CEO Carter Murray.

FCB’s international division was created in 2013 to oversee the growth and output of FCB operations in 62 markets, spanning Latin America, Europe and Asia.

Silva Dias has had a swift rise through FCB since joining the organization in 2000. Named executive creative director of FCB Portugal in 2002, he was made president and CEO of that office in 2005 and CCO for EME in 2008. In 2014, he joined FCB International as chief creative officer where, in addition to making significant contributions to the network’s creative output, he was the lead architect of FCB’s rebrand in March 2014.

Silva Dias said: “I feel very honored and grateful for the great legacy I’m receiving. We’re living such exciting, positive times at FCB and this is, above all, an opportunity to influence from a creativity and innovation standpoint. Wherever the market is evolving to, we cannot forget that we are a specialist, added-value industry, not a commoditised service — we are what we do, we create a product that grows our clients’ businesses and value — and thus determines our own. That will be my focus and the challenge I will share with our amazing talent, from all around the world.”