Haku: The dream of a Saudi brand with a Japanese twist

The main four hand-drawn characters by Njood Alkharboush, the founder of Haku. (Supplied)
Updated 02 September 2018

Haku: The dream of a Saudi brand with a Japanese twist

  • Njood Alkharboush, a Saudi graphic designer, has created a Saudi brand called Haku, which has a Japanese twist
  • Haku was launched in early 2018

JEDDAH: A large segment of Saudi youth and teenagers are so fascinated with the Japanese cartoon films and series known as manga (Japanese comics) and anime (animation) that they are eager to buy models and stickers of related popular characters. 

The fantasy world of manga and anime is aimed at children, teenagers and young adults, but the themes can become a little dark.

A Saudi graphic designer, Njood Alkharboush, has created a Saudi brand called Haku which has a Japanese twist. 

Alkharboush brought her dream to reality when she designed anime characters with a Khalijee twist inspired by her passion for Japanese anime. 

Haku is basically a Saudi brand and an online shop that provides products symbolized in a mixture of Saudi and Japanese culture, offering 12 products including stickers, pins and card games. 

“The products imitates the Japanese Manga designed in a Saudi concept in terms of the characters and items,” Alkharboush said. 

She has designed a new Poker concept known as “Kotchina” in Arabic by recreating the four characters of the original Poker card game through turning them into a Khaliji anime and changing the outfit into traditional Khaligie clothes (Thobe). 

“Each character is available as a sticker and a pin.” 

Alkharboush also has her very exclusive collection of pins, including an Arabic coffee cup held by the skeleton of a human hand, a female police car and a “Saudi skull,” a new character of the skull of a man with a long beard and Ghutra.

Haku was launched in early 2018, The project depends on designs that are hand-drawn, using the popular trend related to Saudi-Khaliji culture. 

 

Real business

The name of the project refers to a fictional character in the well-known Japanese movie “Spirited Away,” directed by Hayao Miyazaki. Released in 2001, it reportedly made the highest revenue in Japan’s film history and surpassed the most popular

American movie of the time, “Titanic.” 

Alkharboush told Arab News: “Haku is my favorite anime character of Miyazaki.

“I started to think seriously of turning my senior project into a real business after I saw the way people were attracted to it and the amount of appreciation and admiration generated. 

“Our first clothing line will be launched in early 2019 and our current products are also available in Concept stores in Jeddah, Riyadh. Soon they will be available in Bahrain and Dubai.” 

The business aims to bring happiness to people who find joy in little things, inspired by cute Japanese anime and cartoons migrated into Khaleeji culture, said Alkharboush.

“I want all these characters to pop up in people’s way wherever they go with real knowledge of who they are, to reflect the Saudi culture, as the Japanese anime have become an integral part of modern Japanese life and culture.” 

Alkharboush encourages all small businesses to believe in themselves, value their ideas and trust in what they are doing, never hesitating to bring their dream to reality. 

Such startups would emphasize the importance of the younger generation’s creativity to be spread and help to widen the horizons of the Saudi and Khaleeji culture.

A Saudi company called Manga Productions focuses on producing animations and developing video games with creative and positive content, targeting all local and international groups of society. 

Manga Productions seeks to launch several animation and video game projects to promote Saudi ideas and messages internationally. 

 

 

Decoder

What's an anime?

Anime refers specifically to animation from Japan or as a Japanese-disseminated animation style often characterized by colorful graphics, vibrant characters and fantastical themes. Poker: Poker is a family of card games that combines gambling, strategy, and skill. Ghutra: A traditional Middle Eastern headdress fashioned from a square scarf, usually made of cotton. Arabic coffee cup: Typically made of glazed white ceramic, it is usually plain or decorated with colors, but does not have a handle.


Birthday tributes for Halima Aden flood social media

Updated 20 September 2020

Birthday tributes for Halima Aden flood social media

DUBAI: Tributes from all over the world poured in for US-Somali model Halima Aden’s birthday this week. Models, actresses and designers have all taken to social media to wish the newly-minted 23-year-old a happy birthday. 

“Happy birthday, baby,” wrote Egyptian model and actress Salma Abu Deif on her Instagram Stories. “Love you always,” she added alongside a black-and-white snap of the two together.

Also taking to the photo-sharing platform to celebrate Aden on her big day was US designer Tommy Hilfiger, for whom the hijab-wearing catwalker recently starred in a campaign. 

Egyptian actress Salma Abu Deif wished the model a happy birthday. Instagram

American actress Larsen Thompson posted an adorable snap of the friends in an embrace, writing, “Happy birthday to my beautiful sis @Halima. You amaze me! Love and miss you!”

Meanwhile, US-Lebanese designer Eli Mizrahi posted an editorial from Aden’s instantly-iconic 2017 shoot with CR Fashion Book, captioning it: “Definition of a superstar! Happy birthday, @halima.”

“Thank you for all the birthday wishes,” posted the model on Instagram. “Alhamdulilah, 23 never felt so good.”

 
 
 
 
 
 
 
 
 
 
 
 
 

Thank you for all the birthday wishes alhamdulilah 23 never felt so good #jordanyear

A post shared by Halima (@halima) on

Many celebrities took to the comment section to share their well-wishes, including supermodels Shanina Shaik, Iman Abdulmajeed and singer Austin Mahone. 

Though Aden just turned 23, she has already achieved many career milestones.

The model, who grew up in a Kenyan refugee camp before migrating to Minnesota with her family aged seven, made headlines at the age of 19 when she was the first woman to wear a hijab in the Miss Minnesota USA Pageant, where she made the semifinals, in 2016.

Also taking to the photo-sharing platform to celebrate Aden on her big day was US designer Tommy Hilfiger. Instagram

She would go on to make her runway debut at Kanye West’s Yeezy Season 5 showcase during New York Fashion Week in 2017, becoming the first model to wear a hijab on the international runway.

 After her debut, she walked for a number of prestigious brands such as Moschino and Max Mara and was the first model to wear her hijab on the covers of major women’s magazines, such as Allure, British Vogue, Teen Vogue and Sports Illustrated. 

When she’s not turning heads on the runways or pages of renowned magazines, Aden, who was announced as a UNICEF ambassador in 2018, uses her voice and platform to advocate for children’s rights. 

But despite all of her exceptional achievements, it is clear that Aden is only getting started and is certain to be breaking boundaries for years to come.