Start-up of the Week: MagiCup aims to become a global online store

Updated 19 September 2018

Start-up of the Week: MagiCup aims to become a global online store

People usually start their days with a cup of coffee or tea — and they would certainly enjoy their hot beverage more from a creatively designed cup.
MagiCup is a mug-designing Instagram store. It offers cups with various designs, colors and sizes, magic cups that change color with heat, and travel mugs.
It was established in May 2018. Customers can customize their own cups with their desired designs.
The co-owner of the store, Futoon Saif, explained the inspiration behind creating the store from her background in interior design.
“When I was a student in the interior design field, I realized how good designs have an affect on our lives; they affect everything around us, even the small products we use daily like mugs.
“Me and my partner Majed started MagiCup because we know how lovely it is for people to start their morning with their favorite cup that is designed.”
She said that mugs will always sell no matter what. “We choose to design cups because these are the things that are never going to be replaced by technology, and people for sure won’t stop using cups, so we want to keep on making wonderful designs for people to start their days with.”
Designing mugs is quite a process.
“In the beginning, we start by deciding which kind of mug we are going to use, the normal sized or small sized one, or the travel mug. After that, we start making the design that is going to be printed on the mug, and when we finish the design we create a mock-up for it to make sure it’s going to look good. The last step is that we print the design on a custom paper and print it on the mug itself.”
MagiCup wants to expand its reach and become a global online store.
“We will not open a physical store, but our store is going to be an online store that will serve you much better than a physical one. It is also an advantage that we make our store come to you rather than you come to it.”
She explained the connection the designs on the cups have with their owners. “I learned that designing is storytelling and I just want to make our clients day happy by designing their stories on their lovely cups.”
Saif said that MagiCup strives to achieve customer satisfaction.
“We take our customer’s idea and add our own twist to it. Even if it was a ready-made picture or design, we adjust it, consult and follow up with the customer,” she said.


What We Are Eating Today: Cheese Taste

Photo/Supplied
Updated 08 August 2020

What We Are Eating Today: Cheese Taste

  • One of the best things about the shop is how well they treat their customers, offering to let them try different things while the visitor comes to a final decision

Looking at the Cheese Taste shop in Al-Safa district, Jeddah, I never expected the delicious treats that waited inside. It looks like a regular small-scale bakery, but stepping into the little shop and trying out their products was a new discovery.
Their pastries are of high quality and presented to visitors in two different sizes. The variety is mind-blowing — everything from plain chocolate cakes to carrot cakes.
Their carrot cakes are some of the best I have had. One of my other favorites is their strawberry tarts, which are a perfect combination of a crisp base, a creamy-smooth filling and glazed strawberries.
One of the best things about the shop is how well they treat their customers, offering to let them try different things while the visitor comes to a final decision.
The prices are also very low — amazing because they don’t reflect the quality of the products.