Red Sea Mall supports productive families

Abdullah Al-Tawi, head of Labor Ministry in Makkah region, left, shakes hands with Mohammed Alasiri, marketing manager at the Red Sea Mall. (Photo/Supplied)
Updated 10 September 2018

Red Sea Mall supports productive families

Under the supervision of the Ministry of Labor in the Makkah region, Red Sea Mall recently handed over the keys to the kiosks that were set up as outlets inside the mall, to productive families. So far, the center’s retail outlets have been used by eight productive families within a month. 

The initiative, spearheaded by Red Sea Mall in collaboration with the Jeddah Chamber of Commerce and Industry (JCCI), was launched under the slogan “Sinaati Biyadai” in February 2016 to emphasize the importance of handmade labor and promote its development. Over 200 families have benefited from the initiative over the past two years.

The Ministry of Labor and Social Development in Jeddah has been awarding many families enrolled in social security the opportunity to sell their handmade products at Red Sea Mall. The scheduled working days are three to four days for every two families per week, during which the products will be showcased.

Aidrous Al-Bar, executive member of Red Sea Markets Limited Company, owning company of Red Sea Mall, said: “The success of the initiative over the past two years has played a significant role in attracting more families over the years. This year we have collaborated with the Ministry of Labor and Social Development, which is overseeing the process of communicating with families registered for social security. We are very pleased with this pioneering step, especially because the project will hugely benefit those who are in need of such opportunities, specifically the families enrolled in social security.”

He added: “Red Sea Mall welcomes the productive families who are directed to us by the Ministry of Labor and Social Development, and we are helping them overcome obstacles so that the process of benefiting from the initiative will proceed as planned. 

“Our pioneering experience, together with cooperation with the Ministry of Labor and Social Development, and the Jeddah Chamber of Commerce and Industry, is aimed at guaranteeing the entry of productive families into the labor market among the small and medium enterprises. The initiative has played a major role in the entry of many families into the labor market during 2016-2017. We are very optimistic about it and will continue to work and contribute toward the achievement of the National Transformation Program 2020, and we will spare no effort to do so.”

This initiative is also one of the activities supporting the retail sector, which has entered a new stage since the launch of Saudi Vision 2030, providing investment opportunities in many sectors, especially those specializing in entertainment.


Elaa to redefine corporate & government travel in KSA

Updated 20 October 2020

Elaa to redefine corporate & government travel in KSA

Seera Group, a travel services company, has announced the launch of Elaa 3.0, a digital travel management solution (TMS) that has been designed to optimize corporate and government travel bookings across Saudi Arabia.

A new dedicated portal has been launched for Elaa, Seera’s travel management company, which enables employees of partner organizations to make all their bookings and travel planning seamlessly without having to go through a tedious and costly manual process. This means reduced cost through higher levels of transparency, predefined policy setting and travel management efficiency.

“Elaa made the most of the downtime caused by travel restrictions during the pandemic by digitizing and simplifying the processes and enabling continuous improvement and innovation for its partner companies across private and public sectors,” a statement said.

The new improved platform can digitally connect everything for customers whilst supporting them in the new normal, as travel management policies, structures and strategies have changed following the COVID-19 pandemic.

Government ministries, departments and corporations with large-scale travel management requirements, can now manage all their requirements through Elaa’s new portal, which is designed as a flexible and scalable booking platform that is easy to navigate and is both time- and cost-efficient.

Abdulrahman Mutrib, executive vice president and group chief technology officer of Seera Group, said: “The new reality has brought a significant change in the travel requirements of corporate and government entities. Travel policies are constantly being updated or reviewed, and only a travel management system that can factor in these changes in real-time can add true value to organizations. Over the past years, we have been investing significantly in digitizing our processes, and we are now ready to offer the next-generation TMS system for our customers.

“The digitization of the processes, end-to-end, will mean less complexities in bookings, easy modifications and changes, as needed, and higher levels of operational efficiency. The automation of travel management, through Elaa 3.0, will lead to not only saving time but also cost advantages for the organization.”

Among the benefits for customers include search, select and booking of employee trips as a self-service, as well as a streamlined and swift digital approval process seamlessly regulated with pre-configured internal travel policies.

“With real-time tracking of booking requests, Elaa 3.0 serves as a revolutionary product in the travel market sector in the Kingdom,” a statement said.

Elaa’s highly secure and automated platform aims to redefine corporate and government travel for the new era. Elaa, meaning “trusted adviser” in Arabic, has activated a suite of internal training programs to familiarize customers on the new models that will be implemented.