Start-up of the Week: Saudi chef’s fusion cuisine aims to satisfy all cultures

The main encouragement to start his business came from his family, friends and followers on social media. (Supplied)
Updated 19 September 2018

Start-up of the Week: Saudi chef’s fusion cuisine aims to satisfy all cultures

RIYADH: Mansour Ismail, owner and head chef at Chef Culture, said what makes his establishment unique is that people feel as if they are eating at home.
Chef Culture, in the north of the eastern province of Alkhobar, specializes in traditional Gulf and international fusion cuisine. It was launched on May 25 and provides catering and takeaway services.
“I started my restaurant because I believe I have a unique touch which is going to spread across the world,” Mansour told Arab News.
The main encouragement to start his business came from his family, friends and followers on social media, he added. Chef Culture’s signature dish is tandoori lamb, a reflection of the fusion of Gulf and Indian cuisine. “What makes this dish unique is the balance between the two cultures in terms of spices and flavor. This has always been the best-selling dish on our menu,” said Mansour.
Another example of mixed flavors is the Japanese dish shrimp tempura, which is made with Halabi pistachio. Mansour added that a popular order with their catering services has always been the cherry kebab, in which Gulf and Armenian flavors are blended together. What gives this dish its distinctive flavor is that its cherry sauce is made from fresh produce.
“Our main concentration in Chef Culture is in mixing different influences of food from around the world,” said Mansour. He added that all the dishes were created from scratch and took him through trial phases of tasting the food before he was satisfied with the end result of his creations.
The goal at Chef Culture is to showcase Gulf cuisine with an inter-national twist by providing a blend of flavors and a taste that suits the palates of different cultures.
Mansour’s message to aspiring chefs is that the food industry is growing at a rapid pace and that there are big opportunities for talented people to thrive in the culinary world.
He started cooking 12 years ago as an amateur, then decided to develop his hobby by attending cooking courses in India. The chef also attended local and international live cooking shows. This gave Mansour the idea to mix Gulf cuisine with others from around the world, particularly from India, to create his fusion food menu.


Kemetic yoga breathes new life into Egyptian tourism

Updated 18 October 2019

Kemetic yoga breathes new life into Egyptian tourism

  • Egyptian temples have wall carvings which play a major role in the development of Kemitic yoga
  • Kemetic yoga is a blend of physical movements, meditation and controlled breathing

CAIRO: Egypt’s Ministry of Tourism has collaborated with CNN to produce and air a short film about Kemetic yoga to highlight wellness tourism in the country.

Kemetic yoga is a blend of physical movements, meditation and controlled breathing.

The three-minute film was shot in Luxor and follows Sarah Wesley, a certified Kemetic yoga instructor.

“The origins of Kemetic yoga started in the land called Kemit and Kemit is the ancient name of Egypt,” Wesley said.

Egyptian temples have wall carvings which play a major role in the development of Kemitic yoga, along with the study and interpretations of hieroglyphic texts on the subject.

Wesley practices yoga mainly at Karnak Temple, which she described as being full of powerful and peaceful energy.

The practice mainly targets people who want to discover more about themselves and those who wish to expand their consciousness.

HIGHLIGHTS

• Breathing is a significant aspect in all forms of yoga but with Kemetic yoga it is enhanced and highlighted. It is also much slower than other forms of yoga.

• This type of yoga is different to others, as it focuses on breathing rather than poses.

“I hope that the future of Kemetic yoga can reach as many people as possible,” Wesley said.

This type of yoga is different to others, as it focuses on breathing rather than poses.

Breathing is a significant aspect in all forms of yoga but with Kemetic yoga it is enhanced and highlighted. It is also much slower than other forms of yoga.

Kemetic yoga is more than imitating the poses of the gods which have remained eternal due to the carvings on the temple walls. It is a philosophy that aims for self-development.

Kemetic yoga aims to showcase a different side of tourism in Egypt. The film, “Yoga in Egypt,” is one aspect of a partnership between CNN and the ministry, which has launched an international tourism campaign. 

The campaign aims to promote tourism in Egypt by showcasing the country in a different light and changing perceptions about it.

Last month the ministry said it was working with social media influencers to promote Egypt as a travel destination, Al-Ahram newspaper reported.