Author: Matthew J. Salganik
This book is an innovative and accessible guide to doing social research in the digital age.
In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels.
In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior.
Bit by Bit is the key to unlocking these powerful methods— a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us. Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations.