Saudia replaces Apple as top brand among KSA millennials 

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Millennials and non-millennials alike may have been won over by Saudia’s announcement earlier this month to introduce free-of-charge access to social messaging apps. (Courtesy Saudia)
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Updated 24 September 2018

Saudia replaces Apple as top brand among KSA millennials 

  • Facebook falls out of favour among Kingdom’s Youth, YouGov survey finds
  • Technology giant Apple fell to No. 3 in the top 10 brands this year

LONDON: The national airline Saudia has knocked Apple off the top spot as the brand Saudi millennials are most likely to talk about positively with their friends and family, according to a new survey.

Tech giant Apple fell to No. 3 in the top 10 brands this year, while social networking site Facebook failed to even rank at all, according to research compiled by YouGov.

Consumer electronics brand Samsung also saw its popularity decrease, dropping to eighth place this year. 

Brands that saw an improvement in their reputation included the Saudi fast-food chain Al Baik which came in at No. 6, while the real estate group Bin Laden and Saudi beverage brand Almarai made their debut in the top 10, ranking at spot nine and 10 respectively. 

Other drink brands including Aquafina, Fanta, Sprite and Diet Pepsi also saw improvements in their brand perception, the research found. 

The rankings are based on responses collected online from 18 to 34-year-olds over the last year to discover the brands they have discussed positively either in person or online. 

"The top 10 list has a mix of travel and airline brands, consumer brands, financial services and real estate brands. These brands have managed to harness the power of word of mouth and have been successful in shaping a positive brand image,” said Scott Booth, head of YouGov BrandIndex in the Middle East and North Africa. 

Millennials and non-millennials alike may have been won over by Saudia’s announcement earlier this month to introduce free-of-charge access to social messaging apps such as Facebook messenger, WhatsApp and iMessage for onboard guests. 

It is said to be the first airline in Europe, Middle East Africa and Asia to introduce complementary social media messaging on flights, according to a statement issued on Sept. 16.

 

 


Saudi energy think tank urges global cooperation

Under Saudi Arabia’s G20 presidency, leaders and central bank governors have agreed new measures to assist low-income countries struggling amid the coronavirus disease outbreak. (AFP)
Updated 39 sec ago

Saudi energy think tank urges global cooperation

  • New study argues that global teamwork is the only resolution to the current oil market crisis

DUBAI: A prestigious Saudi Arabian energy think-tank has called for global co-operation to solve the crisis in global oil markets.

The King Abdullah Petroleum Studies and Research Center (KAPSARC) said that the “unprecedented disruption” of recent weeks on the world’s energy markets required “greater international co-operation with the Organization of the Petroleum Exporting Countries (OPEC).”
In a paper entitled “The world needs OPEC, but OPEC can’t go it alone,” the center argued that such co-operation was “the only short-term resolution to the current oil market crisis.”
The study comes amid moves in the international energy community for some form of combined approach by the three big producers — Saudi Arabia, the US and Russia — to stabilize markets.
In recent weeks there has been unprecedented energy volatility which has seen the price of crude fall by half on international markets amid record drops in demand for crude as national economies shut down because of restrictions to combat the coronavirus outbreak.
Energy experts have estimated that global demand for oil has fallen by at least 20 percent in the past month, and that storage facilities around the world are rapidly filling with crude.
Some big producers in the US are believed to be considering shutting oil facilities as prices in local markets reach “negative” levels, meaning that the oil companies pay customers to take crude away.

FASTFACT

20% - Energy experts have estimated that global demand for oil has fallen by at least 20 percent in the past month.

The crisis began earlier this month when Saudi Arabia and Russia — the two leaders of the OPEC+ alliance of OPEC members and other producers — failed to agree new output restrictions at a meeting in Vienna.
Saudi Arabia responded by announcing big new production targets, with capacity set to reach 12.3 million barrels per day next month, and significant discounts to customers around the world. Russia and several other big producers in the UAE, Iraq and Nigeria also said they would be lifting their crude output.
“The result of no-deal was another blow to the market sentiment, which was already turning bearish in the face of the growing COVID-19 outbreak. Oil market volatility is now at an all-time high, with the turmoil in the global
financial system further exacerbating the situation and making it more difficult for OPEC and supporting countries to stabilize the market,” KAPSARC said.