Saudia replaces Apple as top brand among KSA millennials 

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Millennials and non-millennials alike may have been won over by Saudia’s announcement earlier this month to introduce free-of-charge access to social messaging apps. (Courtesy Saudia)
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Updated 24 September 2018

Saudia replaces Apple as top brand among KSA millennials 

  • Facebook falls out of favour among Kingdom’s Youth, YouGov survey finds
  • Technology giant Apple fell to No. 3 in the top 10 brands this year

LONDON: The national airline Saudia has knocked Apple off the top spot as the brand Saudi millennials are most likely to talk about positively with their friends and family, according to a new survey.

Tech giant Apple fell to No. 3 in the top 10 brands this year, while social networking site Facebook failed to even rank at all, according to research compiled by YouGov.

Consumer electronics brand Samsung also saw its popularity decrease, dropping to eighth place this year. 

Brands that saw an improvement in their reputation included the Saudi fast-food chain Al Baik which came in at No. 6, while the real estate group Bin Laden and Saudi beverage brand Almarai made their debut in the top 10, ranking at spot nine and 10 respectively. 

Other drink brands including Aquafina, Fanta, Sprite and Diet Pepsi also saw improvements in their brand perception, the research found. 

The rankings are based on responses collected online from 18 to 34-year-olds over the last year to discover the brands they have discussed positively either in person or online. 

"The top 10 list has a mix of travel and airline brands, consumer brands, financial services and real estate brands. These brands have managed to harness the power of word of mouth and have been successful in shaping a positive brand image,” said Scott Booth, head of YouGov BrandIndex in the Middle East and North Africa. 

Millennials and non-millennials alike may have been won over by Saudia’s announcement earlier this month to introduce free-of-charge access to social messaging apps such as Facebook messenger, WhatsApp and iMessage for onboard guests. 

It is said to be the first airline in Europe, Middle East Africa and Asia to introduce complementary social media messaging on flights, according to a statement issued on Sept. 16.

 

 


China's aviation regulator raised concerns with Boeing on 737 MAX design changes

Updated 12 December 2019

China's aviation regulator raised concerns with Boeing on 737 MAX design changes

  • China is reviewing the airworthiness of the plane
  • China was first country to ground plane in March

BEIJING: China’s aviation regulator raised “important concerns” with Boeing Co. on the reliability and security of design changes to the grounded 737 MAX, it said on Thursday, but declined to comment on when the plane might fly again in China.
China is reviewing the airworthiness of the plane based on proposed changes to software and flight control systems according to a bilateral agreement with the United States, Civil Aviation Administration of China (CAAC) spokesman Liu Luxu told reporters at a monthly briefing.
He reiterated that for the plane to resume flights in China, it needed to be re-certified, pilots needed comprehensive and effective training to restore confidence in the model and the causes of two crashes that killed 346 people needed to be investigated with effective measures put in place to prevent another one.
China was the first country to ground the 737 MAX after the second crash in Ethiopia in March and had set up a task force to review design changes to the aircraft that Boeing had submitted.
The US Federal Aviation Administration (FAA) will not allow the 737 MAX to resume flying before the end of 2019, its chief, Steve Dickson, said on Wednesday.
Once the FAA approves the reintroduction into service, the 737 MAX can operate in the United States, but individual regulators could keep the planes grounded in other countries until they complete their own reviews.
“Due to the trade war, the jury is still out on when China would reintroduce the aircraft,” said Rob Morris, Global Head of Consultancy at Ascend by Cirium.
Chinese airlines had 97 737 MAX jets in operation before the global grounding, the most of any country, according to Cirium Fleets Analyzer.