DUBAI: US-Iraqi beauty mogul Huda Kattan is set to make an appearance in British model Rosie Huntington-Whiteley’s new Quibi series “About Face.”
The six-part show, which is set to launch on Aug 10, focuses on business development and entrepreneurship in the beauty industry.
The 36-year-old Kattan, who founded her eponymous beauty empire Huda Beauty in 2013, is among several of the high-profile guests and beauty entrepreneurs who will join Huntington-Whitely, including cosmetics mogul Kylie Jenner, Glossier chief executive Emily Weiss, South Korean beauty influencer Park Hye-min, celebrity make-up artist Sir John and hairstylist Jen Atkin.
It is expected that the model will “get up close and personal with beauty industry trailblazers,” giving insights into product breakthroughs and game-changing items.
Kattan is undoubtedly a gamechanger in the beauty industry, making her a fitting guest for the show.
In addition to being at the helm of one of the world’s fastest-growing makeup brands, the Dubai-based entrepreneur also recently-launched a skin care range titled Wishful. She is also the co-founder of a fragrance line titled Kayali, in collaboration with her younger sister Mona Kattan.
From a humble start of beauty blogging after leaving the corporate world, Kattan has become one of the most recognizable names in makeup around the world, and has amassed a social media following of over 46.5 million – to put that into perspective, more people follow the Huda Beauty Instagram account than four times the population of the UAE.
Meanwhile, Huntington-Whiteley is not the first high-profile collaborator of the streaming service. Since its launch in April of this year, the platform, which specializes in short-form content under 10 minutes per episode, has partnered with talent like Alexander Wang, Chrissy Teigen, Idris Elba and Reese Witherspoon among others.
Huntington-Whiteley’s series on the American short-form streaming platform was announced in December last year.
The model is an executive producer on the show, alongside Lily Berg. Also working on the project is Alfred Street Industries, the production company behind “Project Runway.”
Huntington-Whitely has experience in the brand side of beauty too, having joined Hourglass as its first brand ambassador this year. Prior to that, the model was the face of BareMinerals.