Saudi Traveler completes 12-day trek to Al-Madinah for Breast Cancer Awareness

1 / 2
Yasser’s milestone falls in line with the month of October’s breast awareness campaign and Sunbulah’s Walk for Her #امشي_عشانها initiative. (Supplied)
2 / 2
Yasser Alhmeid received a warm and festive welcome in Al- Madinah as attendees expressed their gratitude and appreciation for his valuable deed. (Supplied)
Updated 29 October 2018

Saudi Traveler completes 12-day trek to Al-Madinah for Breast Cancer Awareness

  • Yasser’s milestone falls in line with the month of October’s breast awareness campaign and Sunbulah’s Walk for Her #امشي_عشانها initiative

JEDDAH: Saudi traveler Yasser Alhmeid has successfully reached Al- Madinah on foot following a bumpy 455km journey that started from Makkah. Yasser’s milestone falls in line with the month of October’s breast awareness campaign and Sunbulah’s Walk for Her #امشي_عشانها initiative held in partnership with Zahra Breast Cancer Association. The objective of the campaign aims to spread positivity, next to encouraging women to get early detection and look after their wellbeing.

The long 12-day trek began in Makkah and then the City of Asfan where he was welcomed by a crowd of attendees who lauded his favorable efforts. He then continued his path on the Hijra Road before finally arriving in Al- Madinah after a daily 30 – 40km walking distance wearing Sunbulah’s Walk for Her #امشي_عشانها logo to instill hope and stress on the need for early detection of breast cancer.

Alhmeid received a warm and festive welcome in Al- Madinah as attendees expressed their gratitude and appreciation for his valuable and generous deed towards a good cause. Samer Ibrahim Kurdi Chairman of the Board at Sunbulah Group was also present at the receiving end of the journey standing and applauding amid supporters of the campaign.

Commenting on the initiative, Samer Kurdi said: “We are grateful for Zahra Breast Cancer Association’s vital role in spreading positivity and awareness and second Alhmeid’s message all throughout this challenging journey. We also thank all attendees for being present and showing support. Breast cancer awareness demands meticulous and hands-on participation from the public and private entities in health, education and the media. It requires joint efforts to introduce and translate preventive steps to the public by enticing women to take on early detection measures for a healthier and happier life.”

 


Saudi tourism megaproject aims to turn the Red Sea green

Updated 20 October 2019

Saudi tourism megaproject aims to turn the Red Sea green

  • Development will protect endangered hawksbill turtle, while coral research could help save the Great Barrier Reef

RIYADH: Key ecological targets are driving Saudi Arabia’s Red Sea tourism megaproject, its leader has told Arab News.

The development will not only protect the habitat of the endangered hawksbill turtle, but could also save coral reefs that are dying elsewhere in the world, said Red Sea Development Company Chief Executive John Pagano.

The project is taking shape in a 28,000 square kilometer region of lagoons, archipelagos, canyons and volcanic geology between the small towns of Al-Wajh and Umluj on the Kingdom’s west coast.

One island, Al-Waqqadi, looked like the perfect tourism destination, but was discovered to be a breeding ground for the hawksbill. “In the end, we said we’re not going to develop it. It shows you can balance development and conservation,” Pagano said.

Scientists are also working to explain why the area’s coral reef system — fourth-largest in the world —  is thriving when others around the world are endangered.

“To the extent we solve that mystery, the ambition would be to export that to the rest of the world,” Pagano said. “Can we help save the Great Barrier Reef or the Caribbean coral that has been severely damaged?”

 

ALSO READ: INTERVIEW: Saudi Arabia’s Red Sea project to set ‘new global standards in sustainability’, says CEO