LuLu named ‘Brand of the Year’ at London awards

Ashraf Ali Musliam, executive director of LuLu Group; Adeeb Ahamed, MD of Lulu Financial Group; Shafeena Yusuffali, CEO of Tablez; Mohammed Althaf, director; and V. Nandakumar, CCO of LuLu Group; during the event in London.
Updated 06 November 2018

LuLu named ‘Brand of the Year’ at London awards

Retail giant LuLu Group International has won the “Brand of the Year” award in the retail category at the World Branding Awards 2018. The annual event evaluates brands from around the world through a three-step procedure including brand evaluation, public online voting and consumer market research.

At a glittering function held at the Kensington Palace in London, Ashraf Ali Musliam, executive director of Lulu Group, received the award from Richard Rowles, chairman of the World Branding Forum, organizers of the event, in the presence of top business leaders and dignitaries from around the world. The World Branding Awards are the top recognition given to an organization or brand for their path-breaking and innovative branding, marketing and communication initiatives over the years and are regarded as the top benchmark in the industry.

“We are obviously very delighted and proud to be chosen as the top global brand and the fact that this award is primarily based on public survey and customer feedback, makes this recognition much more valuable for us,” said Musliam.

Despite heavy competition, LuLu recieved this coveted award primarily because of their sustained brand credibility, brand awareness and brand communication, according to the World Branding Forum.

Other global brands awarded at the ceremony included British Airways, Nescafe, Omantel and Nippon.


Kärcher brings mobile cleaning center to KSA for Dakar 2020

Updated 15 January 2020

Kärcher brings mobile cleaning center to KSA for Dakar 2020

Kärcher, a German provider of cleaning solutions, has joined the world’s biggest rally taking place in Saudi Arabia as its technical cleaning partner for the ninth consecutive year.

This is the first time the Dakar Rally is being hosted by Saudi Arabia and Kärcher is here to support the rally drivers to combat the dusty route between Jeddah and Qiddiya with its mobile cleaning center. 

The cleaning truck was made available to all teams during the rally for cleaning dust and dirt from the vehicles with high pressure washers to ensure that the vehicles were maintained well throughout the race. 

Since the last edition of the Dakar Rally, Kärcher has set store by the use of a mobile cleaning station — a lorry constructed specifically for this purpose, which is extensively equipped with cleaning equipment and collects the dirty water. Modern pressure washers can save up to 80 percent of the fresh water needed in comparison with manual washing with a water hose, and are therefore an environment-friendly alternative that achieves better results in less time. The washing service was made available to participants in six bivouacs and will also be present at the finishing line. In addition, Kärcher is also once again a sponsor of Team X-raid.

Kärcher offers a wide range of innovative cleaning solutions around the world. The family-owned business has over 13,000 employees in 70 countries and more than 120 companies.  

As part of its cultural sponsorship program, Kärcher has cleaned and restored over 140 monuments worldwide since 1980.