LuLu named ‘Brand of the Year’ at London awards

Ashraf Ali Musliam, executive director of LuLu Group; Adeeb Ahamed, MD of Lulu Financial Group; Shafeena Yusuffali, CEO of Tablez; Mohammed Althaf, director; and V. Nandakumar, CCO of LuLu Group; during the event in London.
Updated 06 November 2018

LuLu named ‘Brand of the Year’ at London awards

Retail giant LuLu Group International has won the “Brand of the Year” award in the retail category at the World Branding Awards 2018. The annual event evaluates brands from around the world through a three-step procedure including brand evaluation, public online voting and consumer market research.

At a glittering function held at the Kensington Palace in London, Ashraf Ali Musliam, executive director of Lulu Group, received the award from Richard Rowles, chairman of the World Branding Forum, organizers of the event, in the presence of top business leaders and dignitaries from around the world. The World Branding Awards are the top recognition given to an organization or brand for their path-breaking and innovative branding, marketing and communication initiatives over the years and are regarded as the top benchmark in the industry.

“We are obviously very delighted and proud to be chosen as the top global brand and the fact that this award is primarily based on public survey and customer feedback, makes this recognition much more valuable for us,” said Musliam.

Despite heavy competition, LuLu recieved this coveted award primarily because of their sustained brand credibility, brand awareness and brand communication, according to the World Branding Forum.

Other global brands awarded at the ceremony included British Airways, Nescafe, Omantel and Nippon.


Yesser spurs excellence in digital governance

Updated 13 August 2020

Yesser spurs excellence in digital governance

With the bold Vision 2030 reform blueprint galvanizing all aspects of its digital journey, Saudi Arabia has seen radical changes in the way government entities operate and services are delivered to people over the past few years. Since its establishment in 2005, Saudi Arabia’s electronic government program, Yesser, has been at the forefront of developing robust information and communications technology infrastructure and integrating digital technologies into all areas of administration.

Yesser CEO Ali bin Nasser Al-Asiri said the online platform has enabled government agencies to simplify and improve processes of their operations, increase the quality of services, and deliver services not only in a secure, cost-effective, and sustainable manner but also in accordance with the aspirations of the beneficiaries.

“More importantly, the availability of these systems has made shared government data more easily accessible for all entities and enhanced communication between them. As a result, the decision-making processes have become more effective and efficient,” he said.

The Vision 2030 agenda envisages “an ambitious nation effectively governed.” Working toward realizing this goal, Yesser has focused on providing the latest technical solutions to governmental agencies, programs, and organizations to raise the productivity and efficiency of the public sector. These solutions have revolutionized the system of service development and delivery in the Kingdom’s public sector.

For instance, the Unified National Platform “gov.sa” is a reliable portal for more than 900 government electronic services and includes information on 250 government agencies in the Kingdom, whereas the National Contact Center (Amer) is aimed at facilitating e-government transactions for the public by providing support services and addressing inquiries about 345 services offered by more than 40 government agencies associated with the center. Meanwhile, the Government Service Bus (GSB) facilitates the integration and exchange of shared government data between government agencies for safe and timely online delivery of services.

Yesser’s initiatives were also instrumental in ensuring the continuity of public sector services when various measures taken by the government to curb the spread of COVID-19 posed significant operational challenges. Besides helping activate remote working for government agencies, the entity introduced many initiatives, such as the launch of a guide for telework, benefiting 94 percent of the government agencies in the Kingdom. Yesser also collaborated with various ministries and authorities to facilitate the return of Saudi citizens stranded outside the Kingdom due to border shutdowns and air travel suspension.

Yesser was established by the Ministry of Communications and Information Technology (MCIT) in 2005 in conjunction with the Ministry of Finance and the Communication and Information Technology Commission, in response to a royal decree directing MCIT to formulate a plan for providing government services and transactions electronically.