Ford’s DSFL for Her returns to Effat University

Updated 11 November 2018

Ford’s DSFL for Her returns to Effat University

Women in Saudi Arabia say that strictly enforced traffic laws would help make roads safer, and that self-parking technology is a top priority for them when shopping for a new car.

The revelations came during a Twitter poll that targeted Saudi women, ahead of Ford’s return to Effat University in Jeddah for the second running of its Driving Skills for Life for Her program recently. Ford’s DSFL for Her made its global debut in Saudi Arabia earlier this year in March when more than 250 students from the university took part in the course — and dozens more took part in the second wave.

Simonetta Verdi, director, government and community relations, Ford Middle East and Africa, said: “Driving Skills for Life has been designed to address some of the concerns young drivers may have when it comes to taking to the roads for the first time, and help build confidence behind the steering wheel.”

Dr. Haifa Jamalallail, president of Effat University, said: “We continue to work with all elements of society to improve the safety of all citizens on the road. The Ford Driving Skills for Life program is a natural step in this direction.”

The poll targeted women aged 18-35 in three main cities — Jeddah, Riyadh and Dammam — and attracted more than 85,000 votes. 


Al-Dabbagh Group Ranked sixth on Kingdom of Saudi Arabia’s Great Place to Work List

Updated 04 June 2020

Al-Dabbagh Group Ranked sixth on Kingdom of Saudi Arabia’s Great Place to Work List

Jeddah, Saudi Arabia: Al-Dabbagh Holding Group, founded in 1962, has been ranked sixth in the Saudi Arabian private sector's best working environments for the year 2020. The ranking is compiled by Great Place to Work, a leading global organization that evaluates work environments across more than 60 countries.
This achievement comes in recognition of Al-Dabbagh Group's efforts toward creating and fostering a positive working environment for all. Employees participated in a questionnaire on work-place satisfaction, and the company policies were also subject to an external review, both of which contributed to the resulting ranking.
Al-Dabbagh Group’s Head of Human Resources, Hayfa Abu-Zabibah has said that "this achievement is the result of the Group's unique culture, derived from the philosophy of Omnipreneurship, which embraces comprehensive leadership and is made up of three principles (Giving, Earning and Sustaining) five values (integrity, passion, respect, forward-thinking, teamwork) and ten golden rules. The principles, values and golden rules provide the framework that govern the Group’s ecosystem and culture.”
Hayfa added that receiving this award will only increase the Group’s motivation to further promote this ecosystem and continue efforts toward becoming a better place to work.