Angry Birds maker Rovio needs new games to revitalize sales

Rovio grew rapidly after the 2009 launch of the original ‘Angry Birds’ game. (AFP)
Updated 16 November 2018

Angry Birds maker Rovio needs new games to revitalize sales

  • Rovio said tough competition and high marketing costs would put pressure on its full-year outlook
  • Rovio grew rapidly after the 2009 launch of the original ‘Angry Birds’ game

HELSINKI: Rovio Entertainment, the maker of the “Angry Birds” mobile game, on Friday said the company needed to come up with new games to drive growth and warned that sales would fall this year after reporting higher third-quarter profits.
The Finnish company, which listed its shares on the stock market in Helsinki last year, reported third-quarter adjusted operating profit of €10.4 million ($11.8 million), up from €4 million a year ago.
But Rovio said tough competition and high marketing costs would put pressure on its full-year outlook. The group said it expected 2018 sales to be between €280 million and €290 million, compared with a previous range of €260 million and €300 million. Last year, the company had revenues of €297 million.
“It is clear that we need new games in order to accelerate growth,” Rovio’s Chief Executive Kati Levoranta said in a statement, adding that the company planned to launch at least two new games next year and had another ten projects in the pipeline.
Rovio grew rapidly after the 2009 launch of the original “Angry Birds” game, in which players used slingshots to attack pigs who stole birds’ eggs. The company expanded into film with an Angry Birds movie in 2016, but more recently has been hit by its high dependency on the Angry Birds brand and tough competition.
After its initial public offering in September 2017, Rovio’s shares dropped 50 percent in February after the company said its sales could fall this year after 55 percent growth in 2017.
Rovio expects a movie sequel to boost business next year and the company has also stepped up investments in its spin-off company Hatch, which is building a Netflix-style streaming service for mobile games.
Full-year core operating profit margin is seen at 10-11 percent, up from a previous view of 9-11 percent.


Habtoor joins Israeli tech firm on ‘robo-taxi’ plan 

Updated 23 September 2020

Habtoor joins Israeli tech firm on ‘robo-taxi’ plan 

  • Mobileye technology will be fitted into cars from the Habtoor dealership, which has the Dubai franchise for Mitsubishi
  • Founder of Mobileye Amnon Shashua: Dubai is classic territory to launch technologies for smart cities and a natural for deploying autonomous cars

DUBAI: In the latest sign of increased UAE-Israeli business co-operation, Al Habtoor Group, the Dubai-based hotels and motor conglomerate, has teamed up with a Jerusalem-based company on plans to put “robo-taxis” on the roads of the emirate.

Khalaf Al Habtoor, founding chairman of the group, signed a deal with Mobileye, the Israeli high-tech firm owned by Intel, that will provide the technology for the next generation of self-drive and autonomous vehicles in the UAE.

Mobileye technology will be fitted into cars from the Habtoor dealership, which has the Dubai franchise for Mitsubishi, one of the leading volume car marques in the region, as well as several luxury brands.

Amnon Shashua, the billionaire Israeli founder of Mobileye who sold the company to Intel for $15 billion in 2017, said that by early 2023 there would be a “fleet of autonomous, self-driving robo-taxi vehicles” on the streets of Dubai.

“Dubai is one of the most advanced cities in the world. It is classic territory to launch technologies for smart cities and a natural for deploying autonomous cars,” he added.

Mobileye’s tech provides data for map reading, navigation, traffic and driving conditions in a kit that can be fitted to Habtoor’s fleet, which serves government and public sector transport in Dubai, or can be bought by individual motorists as an add-on package

Al Habtoor said: “This deal will benefit both countries, the UAE and Israel, as well as neighboring countries and Europe.”

Shashua said that while Dubai was a center for growth in the Middle East, he would look to expand into other emirates and countries in the region.

Asked whether Mobileye would like to do business in Saudi Arabia, he said: “We look at things not through a political lens, but from the point of view of areas or territories where we can expand. The only reason we could not expand to Dubai before was the absence of a relationship between Israel and the UAE.

“It is true that Mobileye is owned by Intel, an American company, but still it is very difficult to start sending Israeli engineers in disguise. From a logistic perspective, it is not convenient. I believe there are many more opportunities in the Middle East and, once the ties are made formally, we could expand even further,” he added.

The first phase of the partnership will see 1,000 petrol-engine cars from the Habtoor fleet fitted with Mobileye technology, leading up to trials with a human “safety driver” in early 2022, before a fleet of “smart cars” is launched later that year or early 2023.

The business relationship between Habtoor and Mobileye began before the recent normalization of relations between the UAE and Israel. The Dubai-based company has been among the most enthusiastic advocates of closer business links with Israel, recently signaling it will open a representative office in the Israeli capital.