DUBAI: Lebanese blogger Karen B. Wazen took to Instagram on Monday to show support for luxury fashion house Louis Vuitton’s campaign with UNICEF.
Since 2016, the French brand has sold Silver Lockit bracelets to support UNICEF’s mission of providing aid for vulnerable children around the world.
“The aim of this global partnership is to raise funds for UNICEF and help support children that are exposed to conflicts, diseases, natural disasters and other situations that threaten their safety and well-being,” Louis Vuitton’s official website states.
This week, Louis Vuitton announced British actress Sophie Turner as the face of this year’s #makeapromise campaign in collaboration with UNICEF. The “Game of Thrones” star helped to design the bracelet, which features a braided red-and-white cord with a silver rabbit charm inspired by one of her tattoos.
“Sophie put so much time and thought into the distinctive design,” Mark Devlin, chief operating officer for UNICEF UK, said in a released statement, according to Vogue Arabia.
For her part, Wazen posted a message to her 748,000 followers on Instagram, saying: “We made a promise to help the children in need with @unicef and @louisvuitton! By every purchase of this silver lock you could #makeapromise too.”
She posted the caption alongside a photograph of herself wearing the simple charm bracelet.
According to the Louis Vuitton website, the locket symbolizes protection and care and is available in its stores worldwide and on www.louisvuitton.com/lvforunicef. For each sale of the Silver Lockit pendant or bracelet, $100 is donated to UNICEF.
“The bracelet is meant to hold luck for the people to whom the funds go to. It’s about bringing people together from all over the world because UNICEF works worldwide and Louis Vuitton is all about travel,” Turner said in a statement. “Red is considered a lucky color in China and white coincides with the circular charm of the bracelet: A rabbit. White rabbits and rabbit-foot are considered lucky in many parts of the world.”
Last year, the fashion house selected another Lebanese blogger and fashion icon, Jessica Kahawaty, to work with UNICEF at the Zaatari refugee camp in Jordan to help children affected by the Syrian crisis, which has seen millions of people displaced.