Startup of the Week: Saudi fashion label “Anonymous” newest trendsetter

Updated 22 January 2019

Startup of the Week: Saudi fashion label “Anonymous” newest trendsetter

  • Inspired by cultural diversity, their fashion line showcases a unique blend of Arabic, Japanese and Sanskrit elements and depictions.
  • The expression “art imitates life” rings particularly true for “Anonymous.”

JEDDAH: “Anonymous” is a Saudi fashion label that features a unique and creative twist on streetwear fashion. 

The brand offers clients an exclusive and artistic style of streetwear to complement their strong personalities and expressive fashion sense. They launched their first collection in October 2018. It featured a range of 100 percent cotton unisex T-shirts. 

Each product is uniquely crafted and designed in Saudi Arabia, and includes a range of graphics, calligraphy, and hand-painted motifs. 

The expression “art imitates life” rings particularly true for “Anonymous.” Most of their products are artsy at its core. Inspired by cultural diversity, their fashion line showcases a unique blend of Arabic, Japanese and Sanskrit elements and depictions. It is this unconventional creative approach to their product line that has seen them surge in popularity in both Saudi Arabia and the UAE. 

When asked what her fashion label aspires to offer, the brand’s founder Mariam N. simply stated: “The freedom of choice it offers each individual to express themselves. Anonymous is for the mystics, poets, lovers, and dreamers. For all those who believe. Celebrating our rich diversity and what binds us together; Anonymous resonates with unconditional love. People can shed their inhibitions, feel free and wear what they can connect with — emphasizing inspiration, and the primacy of the individual.”

There is no doubt that our individual personalities are constantly being expressed every day through our fashion sense. After all, like the cars we drive and the music we listen to, our clothes are, in some way, an extension of ourselves. A fragment of our current or permanent disposition that we project outwardly using the creative vehicle of fashion as that outlet. Streetwear labels such as “Anonymous” contribute to precisely that. 

The design method behind Anonymous is a symphony of culture, philosophy, and creative perspective. Using the universal power of words, their debut collection frequently features a singular word or phrase that artistically merges with intriguing painting depictions. Their unapologetic attention to detail and exclusivity ensures each fashion piece is personally exclusive to the individual with only a limited production line for each design. This intentional and uncommercialized approach is allowing a generation of creative and artistic individuals to boldly express themselves.

“I feel like this is one of the most inspiring eras — perhaps which is why it is the best time to introduce new ideas. People have moved beyond the cliched and ordinary. The brand is inspired by the mystique of underlying unity in cultural diversity. You will see a variety of languages in each piece showcasing how they beautifully come together and complement each other yet retain their own unique identity. It’s something that appeals to different mindsets.” Mariam added. 

For Saudi Arabia, their fashion line can be found at Homegrown Market, Crate, and Amkana in Jeddah. 

For the UAE: You can catch them at General 3am, Design District, Building 6, Dubai. 

Follow them on Instagram at: for their latest product features.

‘Wusool’ transport program benefits 60,000 Saudi women

Updated 20 February 2020

‘Wusool’ transport program benefits 60,000 Saudi women

RIYADH: Over 60,000 Saudi female employees have benefited from Wusool, a female transportation program that helps ease their daily commute.

The program aims to find solutions that reduce the burden of transportation costs for Saudi female workers in the private sector by providing them with subsidies from the Human Resources Development Fund (HRDF) for high-quality, safe and secure transportation services to and from the workplace, partnering with taxi companies through licensed smart apps.

The program aims to increase the participation of women in the labor market and increase job stability. 

The HRDF said it made amendments and updates to Wusool to ensure that the largest number of applicants benefitted from it. This comes as part of the HRDF’s support for women working in the private sector.

The procedures included amendments to the terms of enrollment in the program, including the requirement to be registered under the General Organization for Social Insurance (GOSI), where the employee should be registered for less than 36 months, and her monthly salary should not exceed SR8,000 ($2,132). SPA Riyadh

The amendments also included a fixed monthly financial support provided by HRDF, covering 80 percent of the cost at a maximum of SR800 per month, in addition to the cancelation of the previously planned financial participation of SR200, and extending the support period to 12 months.

Women working in the private sector can register for the Wusool program by visiting