Startup of the Week: Saudi fashion label “Anonymous” newest trendsetter

Updated 22 January 2019

Startup of the Week: Saudi fashion label “Anonymous” newest trendsetter

  • Inspired by cultural diversity, their fashion line showcases a unique blend of Arabic, Japanese and Sanskrit elements and depictions.
  • The expression “art imitates life” rings particularly true for “Anonymous.”

JEDDAH: “Anonymous” is a Saudi fashion label that features a unique and creative twist on streetwear fashion. 

The brand offers clients an exclusive and artistic style of streetwear to complement their strong personalities and expressive fashion sense. They launched their first collection in October 2018. It featured a range of 100 percent cotton unisex T-shirts. 

Each product is uniquely crafted and designed in Saudi Arabia, and includes a range of graphics, calligraphy, and hand-painted motifs. 

The expression “art imitates life” rings particularly true for “Anonymous.” Most of their products are artsy at its core. Inspired by cultural diversity, their fashion line showcases a unique blend of Arabic, Japanese and Sanskrit elements and depictions. It is this unconventional creative approach to their product line that has seen them surge in popularity in both Saudi Arabia and the UAE. 

When asked what her fashion label aspires to offer, the brand’s founder Mariam N. simply stated: “The freedom of choice it offers each individual to express themselves. Anonymous is for the mystics, poets, lovers, and dreamers. For all those who believe. Celebrating our rich diversity and what binds us together; Anonymous resonates with unconditional love. People can shed their inhibitions, feel free and wear what they can connect with — emphasizing inspiration, and the primacy of the individual.”

There is no doubt that our individual personalities are constantly being expressed every day through our fashion sense. After all, like the cars we drive and the music we listen to, our clothes are, in some way, an extension of ourselves. A fragment of our current or permanent disposition that we project outwardly using the creative vehicle of fashion as that outlet. Streetwear labels such as “Anonymous” contribute to precisely that. 

The design method behind Anonymous is a symphony of culture, philosophy, and creative perspective. Using the universal power of words, their debut collection frequently features a singular word or phrase that artistically merges with intriguing painting depictions. Their unapologetic attention to detail and exclusivity ensures each fashion piece is personally exclusive to the individual with only a limited production line for each design. This intentional and uncommercialized approach is allowing a generation of creative and artistic individuals to boldly express themselves.

“I feel like this is one of the most inspiring eras — perhaps which is why it is the best time to introduce new ideas. People have moved beyond the cliched and ordinary. The brand is inspired by the mystique of underlying unity in cultural diversity. You will see a variety of languages in each piece showcasing how they beautifully come together and complement each other yet retain their own unique identity. It’s something that appeals to different mindsets.” Mariam added. 

For Saudi Arabia, their fashion line can be found at Homegrown Market, Crate, and Amkana in Jeddah. 

For the UAE: You can catch them at General 3am, Design District, Building 6, Dubai. 

Follow them on Instagram at: www.instagram.com/a.for.a for their latest product features.


Saudi Arabia’s Alkhobar becomes international role model for business continuity

Sultan Al-Zaidi (L) and Fahad Al-Jubeir.
Updated 21 September 2020

Saudi Arabia’s Alkhobar becomes international role model for business continuity

  • Alkhobar has pushed for a paperless municipality and emphasized the introduction of online services for residents

JEDDAH: Alkhobar municipality, along with Europe’s largest industrial manufacturing company Siemens, has been hailed as a role model for management excellence and business continuity.
The municipality has been awarded international certification for its excellence in managing crises and risks under difficult circumstances, in recognition of its administrative achievements during the COVID-19 pandemic.
Quality Austria (QA) awarded Alkhobar Municipality and Siemens with ISO 22301 and ISO 9001 certificates, which are concerned with business continuity management, especially during the pandemic.
ISO (International Organization for Standardization) is an independent and nongovernmental body. Its standards are internationally agreed by experts and are seen as the best way of doing something.
Alkhobar has pushed for a paperless municipality and emphasized the introduction of online services for residents.
Its mayor, Sultan bin Hamid Al-Zaidi, said that the municipality’s ISO achievement was in line with achieving the goals of the Eastern Province municipality. He added that the aim was to make Alkhobar a distinguished city, like other places in the province.
The Mayor of the Eastern Province, Fahad bin Mohammed Al-Jubeir, said that municipalities were keen to implement the most advanced administrative systems and provide the best services to beneficiaries.
“This comes in line with the objectives of municipal transformation, part of the National Transformation Program 2020 of the Kingdom’s Vision 2030 reform plan which states that the Kingdom, with its outputs and services, should provide an international role model of quality and mastery, and raise the level of services provided by services and economic development agencies and enterprises,” Al-Jubeir told Arab News.

HIGHLIGHT

Business continuity was primarily done through strategic planning and taking into account the different local factors and needs of provinces and municipalities.

He added that the municipality had launched initiatives and programs seeking to make the Eastern Province and its governorates pioneers in administrative and service qualities, as well as improving public services.
According to QA’s regional manager, Dr. Mohamed Hassan, business continuity was primarily done through strategic planning and taking into account the different local factors and needs of provinces and municipalities.
“These instructions are then transformed into applicable programs and strategies at the amana (provincial government) level,” he wrote in an article. “Since the Eastern Province is, in this respect, the leading province in the Kingdom, the guidelines are finalized in consultation with the EP’s mayor, Fahad Al-Jubeir.”
The article gave examples of Alkhobar’s strategic emergency plans and said it had made arrangements with companies such as Al-Yamama for the prevention of damage from flash floods or storms.
It added that other public contractors, such as Nabatat, ensured that green spaces and parks in the city remained relaxing destinations for people, even on exceptionally hot summer days.
“A successful example of service digitization is the Balady software, which makes all municipality services available to citizens online. Moreover, the Balagat software offers a service in which complaints and suggestions from citizens can be reported and followed up online,” the article said. “If a complaint is not solved within 24 hours, it is automatically forwarded to the mayor of the Eastern Province, Al-Jubeir.”
The ministry’s foresight in initiating plans and preparations, the online software systems used and the high-quality standards in the municipality all helped in increasing the effectiveness of the business continuity management system.