Model Sofia Richie collaborates with Kuwaiti fashion label

Sofia Richie is a model and influencer. AFP
Updated 11 March 2019

Model Sofia Richie collaborates with Kuwaiti fashion label

DUBAI: US influencer and model Sofia Richie, singer Lionel Richie’s daughter, has collaborated on a new line of handbags with Kuwaiti label Marzook.  

Helmed by Kuwaiti siblings Fahad and Shouq Al-Marzooq, the Beirut-based accessories brand was established in 2014. The brother sister duo started off in the fashion industry by designing pieces for their family and friends and quickly went on to garner worldwide attention and snap up celebrity collaboration deals.

 “When you’re one of social media’s most popular style stars, your style influence is extremely crucial.  Sofia’s style is very much aligned with the Marzook girl, who rather than follows trends, creates trends,” the fashion label wrote on its website.

The collaboration features Marzook’s perennial favorite, the spherical Lucid Classic bag, in a new set of neon shades — “Powerful Pink, Neon- Z Green and Traffic Cone Orange.”




The collection features bags in three neon shades. Marzook

“Generation-Z is growing up or, in other words, “glowing up” and we have instinctively allowed their vitality and ambition, traits we’re seeing in this upcoming generation of tastemakers, into the design,” the designers added on the website.

Richie, a 20-year-old socialite, was seen holding the Traffic Cone Orange bag from the collection back in September 2018 in New York.

In celebration of the launch, Shouq is set to host a dinner at her home in Kuwait before the press conference and the pop-up launch on March 19, which will be attended by Richie herself.




Richie was spotted with a bag from the collection in 2018. Marzook

She isn’t the only celebrity who has shown love for the Arab brand.

Kylie Jenner sported a crystal-covered orb bag by the label on her birthday last year, triggering many a newspaper headline.

The cosmetics mogul, who was just named the youngest ever self-made billionaire by Forbes, wore a custom-made tube top and cycling shorts by haute couture brand LaBourjoisie and added a pink, sparkling Marzook bag.

The $2,495 bag featured a unique spherical silhouette and an optional chain strap and quickly sold out on the brand’s website.

The accessories house has made bags that have been sported by the likes of human rights lawyer Amal Clooney, actress Lupita Nyong’o and model Cara Delevingne.

The Arab label’s line of accessories consists of exotic leather and skins, precious metals and resins in pill-shaped or spherical shapes.


‘I pinch myself every moment because I’m living a dream’: YouTube star Liza Koshy

The US actress gave a talk on Thursday at ON.DXB. (AFP)
Updated 22 November 2019

‘I pinch myself every moment because I’m living a dream’: YouTube star Liza Koshy

  • Koshy, now an established star in her field, started her career in 2013 on Vine
  • Now with more than 17.7 million subscribers on YouTube, Koshy has her own YouTube originals show.

DUBAI: From Vine and YouTube to acting and hosting, Liza Koshy admits she has to pinch herself when she considers her rise to fame.

“I’m living a dream that I didn’t even think of dreaming before,” the US actress revealed during a talk on Thursday at ON.DXB — an event in Dubai dedicated to film, gaming, music and video. 

Koshy, now an established star in her field, started her career in 2013 on Vine, a short-form video hosting service on which users shared six-second-long, looping video clips.

Koshy has more than 17.7 million subscribers on YouTube. (AFP)

“Vine came out then I had a career all of a sudden out of nowhere,” she told the audience. “Vine was a giant group chat for me and my friends, so I only had my friends following me. I was creating videos for them. It was like six people at the time and that’s kind of what social media was back then.

“I had a really tiny circle with three friends and now it’s grown to like three something, something, something. It’s been a while, a wild journey. But that’s how it started. I was just making videos in my car, making videos in my bathroom, making videos in my living room; making my home essentially a set,” said the 23-year-old.

“There was a point where I was pursuing this career – I didn’t realize it was a career at the time – (I was) just making videos. My dad actually took away my phone so that I would study for the SATs, little did he know though that I had an iPad underneath my bed, and I continued making those videos every night,” Koshy added.

It was only when people started approaching her to have their pictures taken with her, that her father realized that she might actually be able to make a career out of it, she said.

 
 
 
 
 
 
 
 
 
 
 
 
 

thank you, neck

A post shared by Liza Koshy (@lizakoshy) on

Now with more than 17.7 million subscribers on YouTube, Koshy has her own YouTube originals show.

“Liza on Demand,” which premiered on June 27, 2018 on YouTube Premium, is an American comedy web television series starring Koshy, “Orange is the New Black” actress Kimiko Glenn, and television actor Travis Coles. The cast follows Koshy who completes odd jobs around Los Angeles via a phone application.

The show’s second season premiered on Sept. 25 this year.

“I pinch myself every moment because I’m living a dream that I didn’t even think of dreaming before,” Koshy added.

“You see actors going up on these childhood TV shows and you don’t imagine ever creating your own really and then to have the ability to do so in the palm of your hands today, your career and literally be at your fingertips and that’s what it was for me.”