Sharqiah Season kicks off in Saudi Arabia’s Eastern Province

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Sharqiah Season officially begins on Thursday 14 March, 2019. (AN photo)
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Sharqiah Season officially begins on Thursday 14 March, 2019. (AN photo)
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Visitors arrive as Sharqiah Season officially begins on Thursday 14 March, 2019. (Sharqiah Season)
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Sharqiah Season officially begins on Thursday 14 March, 2019. (AN photo)
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Sharqiah Season officially begins on Thursday 14 March, 2019. (AN photo)
Updated 18 March 2019

Sharqiah Season kicks off in Saudi Arabia’s Eastern Province

  • Sharqiah Season is the first of 11 scheduled festivals planned for Saudi Arabia in 2019
  • The festival features more than 80 events in Eastern Province cities, including Dammam, Dhahran, Alkhobar, Al-Ahsa and Jubail

ALKHOBAR: The opening night of Sharqiah Season on Thursday drew crowds of Saudis to the Alkhobar Corniche, despite strong winds and sprinklings of rain earlier in the day. Groups of friends stopping to take selfies and families with young children in tow wandered through the Entertainment Boulevard, lined with food stalls selling karak and koshari.

“What’s happening in Sharqiah is humongous, to tell you the truth, and it’s only the first day,” said Labeed Assidmi, who was selling nostalgic Saudi pins under his label Pinnizer at a booth in the Crystal Market near the front gate.

“Everyone is so excited to see what’s going to happen next. People are almost overwhelmed, hardly sure of where to go first with all the choices that they have. They don’t want to miss anything. It’s a great vibe.”

Farther along the Corniche, another gate led into the Cultural Village, which featured booths representing the different provinces of Saudi Arabia, with craftsmen weaving baskets and making clay zamzam jars. 

Families enjoyed picnics on the grass, waiting for the light show to be projected onto the Khobar Water Tower.

See more photos from Sharqiah Season’s opening weekend here

Hind Mubarak, who visited the corniche with her Bahrain-based sister, said: “We came at 7 p.m. with the children to see the Sharqiyah Season. We all wanted to see the fireworks, but they were canceled because of high winds, which we found out on Twitter.”

Mubarak added: “It is a little disappointing, especially for the children. But the light show was fun to watch. We will check when the next firework display will be held and we will come out for that. Now the kids want to go home because they’re afraid of the lightning.”

Earlier in the day, the Sharqiah Season began with the opening of an exhibit featuring the work of Leonardo da Vinci at the King Abdul Aziz Center for World Culture (Ithra). 

The exhibit showcased some of Leonardo’s original sketches, with several screens showing videos detailing how his designs have continued to inspire scientists and inventors in the modern era.

While many of the events during the 17-day festival take place in the evening, Ithra is hosting a few daytime exhibits, including an interactive show featuring another great master, Vincent van Gogh, the opening of which was delayed.

Sharqiah Season is the first of 11 scheduled festivals planned for Saudi Arabia in 2019. In a collaborative effort by the Saudi Commission for Tourism and National Heritage, the General Entertainment Authority, the General Culture Authority and the General Sports Authority, the project aims to deliver an extensive entertainment experience for both Saudis and visitors to the kingdom.

The festival features more than 80 events in Eastern Province cities, including Dammam, Dhahran, Alkhobar, Al-Ahsa and Jubail. Future seasons will focus on different areas of Saudi Arabia, with different entertainment options for each city. Upcoming seasons will focus on different areas, and also different parts of the year, such as Ramadan, Eid Al-Fitr and Eid Al-Adha.

Turki Al-Sheikh, chairman of the General Entertainment Authority, said in a statement that  the organization’s participation in the festival aligns with its goal of improving the quality of life in the Kingdom, and discovering local talent in various entertainment industries. 

He also highlighted the importance of the entertainment sector and its contribution to the economy and the creation of jobs for locals, all important aspects of Vision 2030.


TheFace: Deema Al-Jaafari, Saudi entrepreneur

Updated 24 January 2020

TheFace: Deema Al-Jaafari, Saudi entrepreneur

  • I truly believe that if you set limits to your abilities you will never be able to exceed them
  • I founded Teak Woodwork in Alkhobar which has extended its services to cities including Jeddah and Riyadh

For nine years, I was the only child in my family. My father was a very independent, strong character and I learned a lot from him.

Having started from zero, he taught me to work hard, seek perfection and always believe that anything was possible if you set your mind to it. 

My mother was very easy going and encouraging. She really believed in me and was always supportive. There was a balance at home for me with these two different characters.

Some people might think that being an only child for quite some time, I was spoiled and dependent. But that was never the case and I have an amazing relationship with my little sister Maha; she is my best friend.

My father works in pharmaceuticals and is chairman of the board of directors at Al-Dawaa Medical Services.

My mother was a schoolteacher before entering the world of business, and my sister is a chemical engineer. Though we are a very diverse family, we all have an appreciation for art which is evident in our household. My mother is an artist and art collector too.

I do not have a role model; there are many people I look up to in the business world and in my social life. 

I studied software engineering and worked in that field for almost a year, but although I learnt a lot I wanted more from my career. Software engineering made me think and solve problems in a different way and it played a major role in how I operate in the field of business.

I worked at Al-Dawaa for almost two years and found that I was more attracted to business and marketing than the technical side of things. That is when I decided to take on the family business, Waleed Al-Jaafari Establishment.

I run PIECES, a retail store I founded in Alkhobar in 2012 and later opened a branch in Riyadh in 2014. Now, we are working to make it an online business too.

I noticed that there was a demand in the Kingdom for custom-made furniture, and although some stores offered the service there was little choice. So, I decided to provide high-quality furniture made in Saudi Arabia.

In 2015 I founded Teak Woodwork in Alkhobar which has extended its services to cities including Jeddah and Riyadh. My father has other branches dealing with different fields, but I opted to run the retail store and woodwork services. 

I truly believe that if you set limits to your abilities you will never be able to exceed them. Once you realize that there are no limits, all doors will open for you.