Record-breaking attractions at LuLu Food Carnival

LuLu KSA Director Shehim Mohammed, GCC Head Modern Trade Almarai Joe Obrien, Regional GM Almarai Mohammed A. Alrashed, and LuLu officials Yasser Al-Qahatai, Eid bin Nazar Al-Anaizi and Abdulla Hamdan Anaizi at the launch event.
Updated 25 March 2019

Record-breaking attractions at LuLu Food Carnival

LuLu Hypermarket is hosting a two-week food festival offering a wide variety of products and culinary treats inspired by flavors from around the world.
Food Carnival 2019 was launched on Sunday at the LuLu Hypermarket Murabba branch in Riyadh and runs until April 6.
On offer are a number of special deals on food products and exciting in-store activities such as cooking competitions, live cooking demos, free sampling, quiz contests and gigantic displays of food.
LuLu has partnered with Almarai and Guinness World Records to offer customers a chance to be the next Guinness World Records title holder. Customers can make an attempt to break up to nine world records, such as the fastest time to drink a 250-ml quantity of milk through a straw or the fastest time to stack cheeses. The Guinness World Records events will be held on March 29 at LuLu Hypermarket, Atyaf Mall, Riyadh; on March 30 at LuLu Mall Dammam; and on April 5 at LuLu Hypermarket, Marwah, Jeddah.
LuLu Director for Saudi Arabia Shehim Mohammed said: “LuLu has once again transformed into a culinary destination. This year, we have brought together a well-chosen product selection that will satisfy the lifestyle requirements of our customer base. This festival also celebrates the innovative spirit of our culinary talents with the support of top chefs in the country. People will have a chance to interact with celebrity chefs during the festival’s live cooking demonstrations. Super offers, such as product of the day, daily surprise, hourly offers, and so much more awaits our shoppers for the entire 14-day promotion.”


SAGIA, Xylem ink $50m MoU to advance water security

Updated 05 December 2019

SAGIA, Xylem ink $50m MoU to advance water security

Water technology firm Xylem has signed an MoU with the Saudi Arabian General Investment Authority (SAGIA), representing an investment of $50 million. The agreement aims to expand Xylem’s manufacturing footprint into the Kingdom, and to better serve its portfolio of customers in Saudi Arabia and across the region.

Under the MoU, Xylem will work with SAGIA to develop and localize advanced water and wastewater products and technologies to address water challenges in Saudi Arabia, as well as increase its footprint of service points and rental fleets across the Kingdom. A core objective of the MoU is to accelerate adoption of digital water solutions and optimize utility networks across the Kingdom.

The proposed multimillion-dollar investment will not only help build a vibrant local supply chain, but also see Xylem bringing additional commercial opportunities into the Kingdom, with the wider aim of improving water solutions locally. The agreement is in line with the goals of Saudi Vision 2030 to promote economic diversification through investments in localization that will also contribute to the export of “Made in Saudi” products across the world.

The MoU was signed on the sidelines of the Future Investment Initiative (FII), commonly known as the “Davos in the Desert,” by Ibrahim A. Al-Omar, governor of SAGIA, and Steven Leung, senior vice president and president, emerging markets of Xylem, in the presence of senior officials of both entities and Frank Ackland, managing director Xylem Middle East.

Al-Omar said: “As Saudi Arabia welcomes investors and decision-makers from across the globe to this annual global investment platform, the agreements exchanged here reflect the strength and diversity of the economy. Under Saudi Vision 2030, Saudi Arabia is undergoing an ambitious program of economic reform, and the world is taking notice. This month, Saudi Arabia climbed 30 places in the World Bank’s Doing Business 2020 report, becoming the most improved economy globally. The indicators are
clear: Saudi Arabia is not only open for business, it’s the economy of the future.”

Leung added: “As Xylem continues to lead the water sector’s digital transformation globally, this MoU presents an opportunity to leverage our market-leading portfolio and application expertise to advance water security in Saudi Arabia. Through our investment of $50 million, and with our strong presence in Saudi Arabia, backed by our dedicated office and team, we are committed to creating in-Kingdom value through our investments and partnerships. We are thankful to SAGIA for the opportunity to directly contribute our expertise to the development vision of the leadership, as the Kingdom embarks on its ambitious transformation program.”