SADAFCO program highlights importance of milk

The program will run until the end of April and aims to reach at least 500,000 girls and boys.
Updated 22 April 2019

SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.


New ‘world war’ can only be stopped by global cooperation

Updated 02 July 2020

New ‘world war’ can only be stopped by global cooperation

More than 200 million people are at risk of unemployment as human civilization faces a new world war in the form of COVID-19 that can only be stopped by global cooperation, a Chinese expert has told symposium in Abu Dhabi.

Dr. Wang Wen, executive dean of Chongyang Institute for Financial Studies, and vice president of Silk Road School at Renmin University of China (RUC), said there is a significant risk of conflict because of social breakdown and instability.

He was addressing the e-symposium — COVID-19 and the Global Economy: Effects and Repercussions — organized by TRENDS Research and Advisory, as part of its First Global Economic Forum.

“The pandemic is turning into a protracted war, and the globe is facing an unprecedented crisis. Premature opening of some countries’ economies has exacerbated recurrence of the disease,” Dr. Wen said.

He said COVID-19 had developed as many as 40 variants, and the scientists are facing a significant challenge in tackling it. “It will take at least half a year before a vaccine is developed. Up to 1 billion people could eventually be affected, and the death toll could be 7 million.”

He lamented that anti-globalization sentiments are rising due to populism. “This will lead to the rise of protectionism even though no country can ignore global problems like pandemic and climate change.”

Ahmed Al-Turbak, an economist, said effective health policies should complement the right fiscal policies. “There is more scope for coordinated GCC fiscal policies. In previous crises, fiscal policies were not always appropriate as they were counter-cyclical as they cut spending during downturns.”

Dr. Omar Al-Ubaydli, director of research at Derasat, Bahrain, said the first requirement is an effective track and trace system besides comprehensive testing.  

Federico Bonaglia, deputy director at the OECD Development Center, France, said: “While it is difficult to generalize, the 2007-2009 global financial crisis shows us that it is important that stimulus measures do not waste taxpayers’ money or distort competition in the market.”